Novasol and Jet2Villas Join Forces for Croatian Villas

Croatia is among the first Mediterranean destinations included in the new partnership Awazea, one of the leading European companies in holiday accommodation management and owner of the Novasol brand, aimed at integrating a larger number of bookings. In the initial phase of cooperation, British guests will be offered a thousand selected villas and holiday homes in Croatia through Jet2Villas, through which an increase in arrivals and strengthening of Croatia’s brand as a destination in Great Britain is expected. For Croatian property owners, the cooperation primarily means access to a significantly wider base of potential guests from the United Kingdom.

Jet2 operates from 14 British airports, and connecting its distribution network with Novasol’s portfolio opens additional opportunities for placing quality private accommodation to guests who may not have traditionally chosen holiday homes. The British market for Croatia is not only interesting because of the number of guests. The United Kingdom is already among the more important emitting markets for Croatian tourism, and British guests achieved around 4.1 million overnight stays, during 2025, according to data from the Croatian Tourist Board from the eVisitor system, which includes commercial and non-commercial accommodation as well as nautical charters.

– The great value of this partnership for Croatia lies in the fact that we are opening an even stronger access for our renters to a market that has great potential, especially for higher quality holiday homes and villas with pools. We see significant room for further growth of Croatian premium private accommodation in the British market. The British guest fits well with the structure of Croatia’s premium offer, and through Jet2Villas, we will have the opportunity to present such properties to a significantly wider audience. For the property owner, this ultimately means greater visibility, an additional source of demand, and the possibility of achieving new bookings – emphasized Josip Stulić from Novasol.

The uniqueness of the partnership also lies in the merging of two vacation models that have often been viewed separately. The guest receives the privacy, space, and flexibility of their own villa or holiday home, but with the convenience of a package arrangement where travel can be organized in one place. This model could further bring Croatian villas closer to British guests who want private accommodation but at the same time seek the security and simplicity of organized travel.

– It is not just about placing Croatian properties on another sales channel. For us, it is more important that we are entering in front of a new group of guests and that we are connecting quality Croatian offers with one of the largest tourist distribution networks in the British market. Croatia already has the product that such guests are looking for. Our job is to ensure that they see it, that they can easily access it, and that we create new value for the owners of our properties. By connecting the simplicity of Jet2Villas package arrangements with our holiday homes across Europe, we can offer guests the security of booking the entire trip in one place, as well as the flexibility to choose the accommodation that best suits them. At the same time, we are creating new demand and additional booking opportunities for our property owners – adds Stulić.

Novasol has been present in Croatia for over two decades, and the Croatian offer is an important part of its European portfolio. The new partnership with Jet2Villas is part of the strategy to expand distribution channels and connect holiday home owners with new groups of guests in key European markets.