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KPMG Croatia Changes Leadership Amid Strengthening Competition

Domagoj Hrkać
Domagoj Hrkać / Image by: foto

KPMG Adria Cluster has announced a change at the helm of the company: Goran Horvat, the former managing partner of KPMG Adria Cluster, which also includes the position of CEO of KPMG Croatia, ‘is pursuing a career in new professional challenges outside of KPMG’, and his position is taken over by the former board member Domagoj Hrkać.

This personnel change occurs at a time when KPMG Croatia, with last year’s revenue of 17.3 million euros, remains the largest individual member of the global audit and consulting ‘Big Four’ in Croatia, but also the one that is growing the slowest. In the last five years, up to 2025, KPMG’s revenues have increased by only 12.3 percent, while during the same period Deloitte, the second largest, grew by 30 percent (to 13.3 million euros), PwC by over 38 percent (to 12 million), and EY surged by as much as 63 percent (to 10.6 million). The ranking among them has not changed, but the gaps are getting smaller.

KPMG’s market position in Croatia is further shaken when comparing the business results of all companies in Croatia operating under one of the Big Four brands. In such a constellation, KPMG Croatia and KPMG Consulting, according to last year’s total revenue of 18.5 million euros, are at the bottom of the ‘Big Four’, while the leading group of companies with the prefix PwC in their name has a total of 28.5 million euros in operational revenue.

Following is the group of EY companies, which last year generated a total of 26 million euros and achieved a total profit of 6.5 million, the highest among the four networks. The total revenue of Deloitte’s network in Croatia last year was 24 million euros. Adding to this is the fact that Deloitte (according to data for 2023) audits 41.6 percent of companies listed on the ZSE, while KPMG audits 28 percent, it is clear that Hrkać has a huge task ahead – not only to defend KPMG Croatia’s leading position but also to catch up with the competing networks, which it significantly lags behind.

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