More than a year after the trade war significantly shook global economic events, economists at Coface provide a detailed overview of the real winners and losers of the customs offensive that began in 2025. Although the political narrative suggested that the cost would be borne by foreign exporters through price reductions, empirical data indicates the opposite trend: the greatest burden of adjustment has fallen directly on the shoulders of American companies.
Internal Pressure on American Industry
Data on the prices of imported goods show that the margins of foreign exporters have remained almost intact, while the import price index in 2025 rose by 0.7 percent, which is in line with the long-term average and does not indicate a mass reduction in prices by foreign companies. On the other hand, American companies that rely on imported inputs faced drastic cost increases. By the end of 2025, input inflation in the metallurgical industry reached 20 percent, while the household appliance and automotive sectors recorded increases of nine percent and eight percent, respectively. This pressure has led to stagnation in gross margins and a worrying rise in insolvencies; the number of bankruptcies in the U.S. has remained at a level 15 percent above the 2019 average for three consecutive quarters, marking the first such negative streak since the pandemic period.
Global Restructuring and the Rise of ‘Link Countries’
The trade war did not reduce the American trade deficit as planned, but it dramatically accelerated the reconfiguration of global supply chains. ‘Link countries’ have emerged as intermediary platforms for goods that would otherwise be directly exported from China to the U.S.
