Atlantic Grupa has invested 11 million euros in waterdrop, an Austrian company that produces sugar-free compressed cubes for enriching water with fruit and plant extracts. The investment has secured a minority ownership stake and a seat on the company’s Investment Committee.
Waterdrop was founded in Vienna and has grown into a global brand over the past decade, with revenues of around 150 million euros and a presence in Europe, the USA, Australia, and Japan. The company has about 50 retail locations in major global cities and combines direct online sales with physical retail channels. Products are developed and manufactured in its own facility in Germany.
For Atlantic Grupa, this is not the first contact with this brand. The company previously distributed it in four markets: Austria, Croatia, Serbia, and Slovenia, making the investment a logical continuation of the already established cooperation.
Waterdrop positions itself in a segment that Atlantic Grupa recognizes as structurally growing, which is a combination of reduced sugar consumption, functional nutrition, and the premiumization of non-alcoholic beverages. The brand collaborates with the Australian Open and certain professional tennis players as part of its marketing strategy.
Lada Tedeschi Fiorio, Vice President of Atlantic Grupa for Corporate Strategy and Investments, confirmed that the goal is to support further growth of waterdrop in Europe and other markets. In addition to Atlantic Grupa, other strategic and institutional investors are part of the ownership structure of waterdrop, but their stakes have not been disclosed.
