Zalando and Wolt Bring New Benefits to Zalando Plus Members

Zalando is expanding its loyalty program Zalando Plus by introducing the Wolt+ service as a new partner benefit for its members. Starting today, Zalando Plus members in Croatia, Austria, Germany, Denmark, Sweden, Norway, Finland, and Luxembourg receive free access to the Wolt+ service, a subscription model from Wolt.

Membership includes free delivery and other exclusive discounts at a wide range of restaurants, grocery stores, and local retail partners.

The collaboration with Wolt represents a significant step for Zalando Plus as it integrates a service outside its core ecosystem for the first time. This move is crucial for transforming the brand into a lifestyle platform that actively engages users in their daily routines.

The partnership builds on the strong growth of the Zalando Plus program, which today boasts nearly 17 million members across 17 countries and generated nearly 50 percent of Zalando’s total GMV in the fourth quarter of 2025.

– Over the past year, we have enhanced the Plus experience by introducing various activities and rewards that recognize how our members truly use our platform. The results speak for themselves: our members visit us twice as much and spend three times more time exploring our assortment. Now we are taking a new step and for the first time stepping outside our own platform. By introducing the Wolt+ service, we offer practical value that makes Zalando Plus a useful part of our members’ everyday lives, far beyond the shopping experience on Zalando – stated Olga Batievskaya, Director of Loyalty Programs at Zalando.

At the same time, Wolt+ continues to grow and surpassed three million subscribers in January 2026, who have collectively saved over 600 million euros since the program’s launch in 2021.

– We are proud to be the first partner of the Zalando Plus program outside the fashion industry, marking an important step in expanding the Wolt+ service towards a more comprehensive lifestyle membership model. By bringing Wolt+ to millions of customers, we are making everyday life simpler – from ordering food and groceries to discovering local shops – while simultaneously bringing joy and simplicity to communities around the world – said Joonas Bieneck, Head of Wolt+ Service.

Zalando Plus members in the three highest tiers – Shine, Star, and Superstar – can access this benefit directly through the Zalando app or website. Free access to the Wolt+ service will be available for four, six, or twelve months, depending on their current level of engagement on the Zalando platform.