In the latest episode of Lider’s podcast, journalist and host Roko Kalafatić talks with Sven Hamzić, co-founder of NoCapp – a Croatian startup that has completely redefined how brands attract attention and convert it into sales in just a few years. Hamzić, a creative strategist and expert in short video content, reveals what happens “behind the scenes” of the formats that today determine success in e-commerce and digital marketing.
In an open conversation, Sven explains what it looks like to create solutions that increase user retention time by more than 110 percent and why the integration of short videos, live chat, and interactive modules on a website is no longer an advantage – but a necessity. He also discusses how content is created that not only entertains but also sells, and what the biggest mistakes brands make when trying to “capture” the audience’s attention in the first seconds.
Roko and Sven go through specific examples of campaigns together, including those where conversion jumped nearly 100 percent, and analyze how the role of creators is changing, what the audience expects today, and how brands can build an authentic relationship with customers without generic messages and inflated productions. Hamzić also reveals how he thinks about the future of video-first web, live shopping, expansion into foreign markets, and the new generation of content that NoCapp Studio is currently preparing.
