Katarina Radnić Zmazek had all the prerequisites to start a successful legal career, but she chose to listen to her heart and spend her working days creating jewelry instead of in the courtroom. Her Cloud&Co has become one of the most recognizable domestic jewelry brands (especially the so-called invisible necklaces), and she shared this success story with journalist Sandra Babić in a new episode of Lider’s podcast.
In it, you can find out why this successful entrepreneur prefers physical stores (specifically in the city center rather than shopping malls) over webshops and what she learns about customers on-site. She explained how limiting production in Croatia is, how to set prices during inflation, which first person to hire and when, and which marketing strategies have proven most successful over 13 years of business.
Zmazek provided a number of useful tips for small entrepreneurs in the podcast, as well as shared a story about a robbery that briefly halted her business and revealed what type of jewelry domestic consumers prefer to buy.
This episode is a true treasure trove of entrepreneurial lessons, and you can find it on YouTube and Spotify, with the most interesting clips available on Lider’s profiles on social media.
