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Business and Politics

Due to the opening of new markets, Entrio has brought in a director from Wolt

Author: Lider

October 29, 2025

After a record year of growth and over six million tickets sold, Entrio group, the leading ticketing platform in the region, has formed a new Management Board aimed at accelerating international expansion and further strengthening its position in the market of digital solutions for the event industry. The new management of the Entrio group consists of Martin Jan Verschuijl (CEO), Filip Vrdoljak (CFO), and Berislav Marszalek (Chief Innovation Officer), founder and former CEO of Entrio. With the formation of the group and strategic enhancement of the management structure, Entrio enters a new development phase characterized by strong investments, professionalization of operations, and expansion into new markets in the region.

Experience from global digital companies

At the helm of the group is Martin Verschuijl, the former international director of strategy and operations at Wolt, with extensive experience in leading teams of over 100 people, acquisitions, and opening new markets. – Entrio has all the elements of a strong digital scale-up – an excellent product, a clear market moment, and a team with proven results. Our focus will be to accelerate growth, enhance the user experience, and position Entrio as a regional leader in the event industry – said Verschuijl.

Joining the management is Filip Vrdoljak as CFO of the Entrio group, with previous experience at Holosys, Microblink, and PwC, who will lead the financial and operational transformation of the group. – Our goal is to establish clear processes and standards that will enable faster and safer decisions during the growth phase. We are entering a period where financial structure and business agility will play a key role – stated Vrdoljak.

With the formation of the Entrio group, Marszalek takes on the role of Chief Innovation Officer and focuses on technology, marketing, and business development, which will provide the management with a better division of responsibilities, greater strategic focus, and capacity for the intense growth of the entire group that has already begun.

– This is an important moment for both Entrio and for me personally, as the vision I set for myself 14 years ago when I launched Entrio is now being realized – to build the strongest event platform in Southeast Europe. Martin and Filip bring significant international experience from fast-growing technology companies, and we will be a strong team with complementary skills. With joint strategic leadership of the company, I will be able to dedicate significantly more time to innovations, marketing, product development, and new business opportunities – concludes Marszalek.

Over 40 percent annual growth

The Entrio group currently employs over 50 employees and operates through the platforms Entrio.hr, Ulaznice.hr, Entrio.si, and Entrio.ba. The group sells over six million tickets annually for 12 thousand events in Croatia, Slovenia, and Bosnia and Herzegovina, and in the coming months announces the expansion of its business into three new markets in the region.

– We are growing by more than 40 percent annually and have successfully embarked on the regional consolidation of the ticketing market. With the formation of the Entrio group and the new management, we are laying a solid foundation for a new international breakthrough and explosive growth in the coming years, – emphasizes Berislav Marszalek.

Earlier this year, Entrio made an acquisition of the platform Ulaznice.hr.