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Innovations and Excellence in HR Certified by Above and Beyond

At the ninth Lider HR Conference, SELECTIO Group, the leading HR consulting group in Croatia, ceremoniously presented prestigious Above and Beyond certificates to companies that continuously set the highest standards in human resource management. This certification represents a new level of recognition, aimed at organizations that actively implement innovative and high-quality HR practices and set examples of excellence in their industry.

Valuable HR Initiatives

The well-known Employer Partner certificate has been confirming commitment to excellence in all aspects of human resource management for twenty years, from recruitment and onboarding of employees to creating an environment that inspires and fosters engagement, satisfaction, transformation, and development, all the way to offboarding, knowledge retention, and strategic management.

As an upgrade, the Above and Beyond certificate is awarded to employers who have demonstrated outstanding results in all the aforementioned areas and, in addition, have shown commendable initiatives and practices in the following areas: Impact – a category that assesses the impact of HR activities on business performance; Satisfaction – an assessment of employee satisfaction in various aspects of the organization; Inclusion – a category that evaluates the implementation of activities to promote internal and external inclusion; Innovation – an area of innovation in HR practices that provide a strong competitive advantage; and Future – confirmation of sustainable business that ensures a positive impact on society and the future.

Leaders Changing the Labor Market

In 2025, among the proud recipients of the Above and Beyond certificate are renowned companies that, through their innovative HR practices and examples of business-employee partnership, are transforming the labor market. These include A1 Hrvatska, Atlantic Grupa, Coca-Cola HBC Hrvatska, Hrvatski Telekom, JGL, Kaufland Hrvatska, and Pliva Hrvatska.

The common point of their success is not the same models, but the way of thinking about people and organizational development that has distinguished them among the top ten percent of employers who are Employer Partner. These companies have shown that a culture that supports change and growth, systematic care for employees and their families – financial, psychological, and legal support – and measuring the real impact of HR on business results can increase engagement, retention, and productivity.

Business Indicators, Not HR Statistics

The best employers view such results as indicators useful for the overall business and strategic decision-making, rather than as HR statistics. Each of the mentioned companies continuously invests in the development and application of modern HR policies, thus becoming an inspiration and drivers of change in the domestic business environment.

A1 Hrvatska is recognized for its strong talent development programs, including mentoring and digital educational platforms, which foster employee growth and motivation.

Atlantic Grupa nurtures a culture of innovation and sustainability through projects that connect employee satisfaction with social responsibility and sustainable business practices.

Coca-Cola HBC Hrvatska leads in implementing processes for internal communication, developing leadership skills, and enhancing team effectiveness.

Hrvatski Telekom d.d. is known for its excellent flexible work models and the digital transformation of the HR function, which has increased employee engagement and adaptability to new market conditions.

JGL d.d. focuses on career development and employee health by promoting a balance between work and private life.

Kaufland Hrvatska k.d. has built a strong corporate governance system for human resources through transparency, inclusiveness, and encouraging excellence at all levels.

Finally, Pliva Hrvatska leads in integrating innovative reward systems and data analytics for better decision-making in the HR field.

By awarding this certificate, SELECTIO Group has recognized those companies that not only follow but also shape the future of HR in Croatia by applying modern approaches, technologies, and people-oriented policies.

Content created in collaboration with SELECTIO Group.

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