Marsh McLennan is the partner that protects entrepreneurs from risks

In an era when risks are increasingly present and the business environment is becoming more complex, it is crucial to have a partner who understands the dynamics of change and can assist in making the right decisions. Marsh McLennan, a global leader in risk management and consulting, has been operating in Croatia for 25 years, providing support to entrepreneurs of all sizes – from local startups to regional leaders and global companies. Marsh McLennan today is synonymous with strategic consulting and risk prevention.

– We are the quiet but powerful force behind the scenes of Croatian business. Our task is to anticipate changes, identify opportunities, and provide clients with an advantage that makes them more resilient and competitive in the long term. In a world that changes every day, we are the partner that has your back – emphasizes Jasminka Horvat Martinović, CEO of Marsh McLennan for Croatia.

Technology has become the center of Marsh McLennan’s business transformation, utilizing advanced digital tools and artificial intelligence for more accurate assessments and faster decision-making.

New AI Platform

– Our innovative product Sentrisk, an AI-powered platform, enables mapping of supply chains and timely alerts on disruptions, from geopolitical tensions to natural disasters. This can reduce potential losses by up to 30 percent – explains Horvat Martinović.

Regarding the readiness of Croatian entrepreneurs for digital transformation, a positive shift is evident, but there is still room for improvement.

– The digitalization of small and medium-sized enterprises is still below the European average. However, it is encouraging that the application of AI technologies in Croatia has increased by nearly 50 percent in 2024, and by 2027 we expect that more than 70 percent of companies will have digital or hybrid strategies – she emphasizes.

ESG as a Business Imperative

Sustainability and climate risks are now at the center of corporate strategies. Marsh McLennan, through its tools and consulting, helps companies turn ESG criteria into a real business advantage.

– ESG is no longer a matter of choice; it is an imperative for the future of business – emphasizes Horvat Martinović, adding that they use advanced AI tools such as the ESG Risk Rating, which helps assess exposure to risks, from floods to extreme weather events. Based on this, they develop scenarios and adaptation strategies. They also offer coverage for renewable energy sources, parametric insurance for climate triggers, and products that support net-zero goals. In Croatia, for example, they have helped energy companies optimize supply chains and reduce risks by 20 to 30 percent.

As a sponsor of the EY Entrepreneur of the Year program, Marsh McLennan proudly supports entrepreneurs who think sustainably and innovatively.

– We believe in the vision of the EY Entrepreneur of the Year because it recognizes leaders who not only build profit but also positively impact society. We share the same mission: to support innovators who shape the future. This is an investment in the Croatian entrepreneurial ecosystem and a message that together we can create a more resilient and competitive economy – emphasizes Horvat Martinović, who, as one of the few women at the helm of a large international company in Croatia, is a strong advocate for equality and the empowerment of women in business. – I deeply believe that empowering women is not just a matter of equality but a prerequisite for sustainable growth. We need programs that offer training, networking, and mentoring, as well as institutional support. Women must be brave in taking risks, and men must be allies in support – concluded Jasminka Horvat Martinović.