Infobip Expands Partnership with British BT Group

Infobip and the British telecom operator BT Group announced the global expansion of their partnership aimed at providing advanced AI-based communication services for multinational companies worldwide, Infobip reported on Thursday.

The partnership builds on the collaboration in the United Kingdom announced in 2022 and combines BT’s global voice capabilities and inbound contact capabilities with Infobip’s leading cloud communication platform, the statement said.

Infobip enables its customers to send messages via RCS, WhatsApp, and SMS, while BT offers international toll-free numbers and inbound call services as part of the International Contact Global (ICG) package.

The new agreement stipulates that Infobip will become an authorized provider of BT’s ICG services, while BT will provide its customers with Infobip’s messaging services.

By expanding the partnership, BT and Infobip enable companies to consolidate their contact centers into a single virtual network, opening a complete set of integrated voice and SMS services. In addition to driving customer engagement through digital messaging, organizations can utilize phone numbers in over 130 countries and manage inbound calls in over 180 countries.

The statement includes a quote from Colm Sunderland, Sales Director at BT International, who stated that organizations worldwide are looking to enhance their communication and engagement systems, seeking smart and interactive services that best serve their customers.

– BT International’s leading voice communication capabilities, combined with Infobip’s platform, will provide a comprehensive set of services to enhance the intelligent customer experience for our clients – Sunderland stated.

Matija Ražem, Chief Commercial Officer for Telecommunications at Infobip, emphasized that BT is a giant in the telecom sector and a natural partner for Infobip.

– The expansion of the partnership, supported by artificial intelligence and designed for scalability, will create a leading platform for unified communications in the market, helping companies achieve greater efficiency and expand their global reach – Ražem stated.