Roto dinamic, a national distributor of food and beverages operating within the Fortenova group, has completed the acquisition of Hermo from Varaždin, a regional company for wholesale and retail of beverages with locations in Varaždin, Ludbreg, and Ivanec.
Thus, Roto expands its customer base by 500 new partners, further positioning itself in the area of Northwestern Croatia, where it strengthens its distribution network and enhances service quality.
At the same time, this acquisition consistently follows the company’s strategy of consolidating the wholesale and retail market, thereby further solidifying its leading market position in Croatia and ensuring the long-term sustainability of its business model.
– This acquisition is a continuation of our market consolidation strategy. We are proud that, along with new customers, more than 30 employees of Hermo are joining us, as this expands our strength and experience while ensuring business continuity. We are particularly pleased to introduce two new brands to our portfolio – Stiegl beer from Austria and Petovia liqueur from Slovenia – which will further enrich our offering.
