Home / Business and Politics / Marko Badurina (HPB): HPB as a Market Challenger Strengthens Digitalization and Supports Croatia’s Entry into OECD

Marko Badurina (HPB): HPB as a Market Challenger Strengthens Digitalization and Supports Croatia’s Entry into OECD

HPB na čelu s Markom Badurinom od 2019. ostvaruje brojne poslovne uspjehe, od kojih se ističu najbolji financijski rezultati u povijesti, preuzimanje bivše Sberbanke, pripajanje kasnije preimenovane Nove hrvatske banke te ulazak u Top 5 banaka u Hrvatskoj
HPB na čelu s Markom Badurinom od 2019. ostvaruje brojne poslovne uspjehe, od kojih se ističu najbolji financijski rezultati u povijesti, preuzimanje bivše Sberbanke, pripajanje kasnije preimenovane Nove hrvatske banke te ulazak u Top 5 banaka u Hrvatskoj / Image by: foto

As I grow older, I often reflect on events from the beginning of my career, which Juvenal would characterize as rare like a “black swan” with consequences from which we have economically and socially recovered for a long time. However, when I look back at the past decade, it is evident that Croatia has gone through the most significant period of economic growth in its history, despite the presence of “black swans.”

We have witnessed, among other things, a constant increase in GDP, driven by the rise of tourism, strong exports, and an increase in foreign investments. Unemployment has fallen to historically low levels, and infrastructure projects such as the Pelješac Bridge have bridged what seemed insurmountable, becoming a symbol of progress. In light of such trends, I conclude that this period is not just a recovery from the global financial crisis, but a true economic renaissance, in which Croatia is positioned as a stable and attractive center with GDP growth that places it at the top of EU member states.

The measures of the Government of the Republic of Croatia have been crucial in fostering this success, as a response to the global crisis, for example, caused by the coronavirus, but also through proactive policies. There was once a prevailing opinion among academic experts that the trajectory of tax rates was only upward. However, under this Government, we have experienced several rounds of tax relief for citizens with a positive effect on their purchasing power, either directly or indirectly.

All of this has contributed to the fact that today Croatians are wealthier, and thus to a positive climate in our society. Credit institutions have also contributed to economic growth as a financial backbone for companies and households. HPB has undergone a transformation in the last five years from a smaller bank to a serious market challenger and a leader of change. I am proud to say that this change is recognized in the exceptional success of two products that we recently launched first in the market.

With HPB SUPER SAVINGS, we offered citizens a savings product with the most attractive interest rate on the market at the end of 2023, and in a short time, we collected over one billion euros in new deposits, while with HPB SUPER HOUSING LOAN, with the best product conditions on the market, we took one-quarter of the market share in the growth of housing loans in the first half of 2025. Of course, our business journey has not been without challenges. HPB had to carefully balance between regulatory requirements while simultaneously adapting to the changing demands of our clients.

Younger generations, with a natural inclination towards mobile applications and quick service delivery, encourage us to undertake a broad digitalization program, from modernizing the core transaction system to enhancing mobile and online banking. All of this will be demanding both technologically and financially, but our intention is to deliver something new and better to our clients every year than what they have used so far.

In the future period, along with the revitalization of our economy and the continued transformation of HPB, I am particularly pleased with Croatia’s imminent entry into the OECD, which is a milestone that will open even more opportunities for trade, innovation, and the integration of Croatia into global capital markets. Our citizens may not be aware, but this is not just prestige – it is a ticket to the society of the best that could give the domestic economy an additional boost for the next ten years. HPB, my team, and I remain committed to creating conditions for a better life in Croatia, as one of the cogs in the mechanism of positive economic trends that have occurred as a result of the stimulating economic policies of the Government of the Republic of Croatia.

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