written by Dr. Valentina Pavlović Vinogradac, research & ESG consultant
According to research, at the moment you are reading this, one in four women aged 40 to 55 is considering resigning due to menopause symptoms, which affect their job satisfaction, efficiency, and quality of life for various reasons. This has been recognized by some companies, prompting them to invest in support programs and workplace adjustments for women going through this specific and often challenging life phase. For instance, according to a study by Mercer (2023), the number of menopause programs in companies with 500 or more employees in the U.S. increased from four percent in 2022 to 15 percent in 2023 (Mercer.com). The topic of menopause is particularly relevant for Croatia, where society is aging due to a demographic crisis, and the proportion of older individuals in companies is increasing.
Menopause is a phase in a woman’s life characterized by various physical, psychological, and social symptoms. Menopause is preceded by the perimenopause phase. From the early forties to the late fifties, women face a range of new symptoms that disrupt their quality of life. It is important to emphasize that menopause is not only a medical or psychological phenomenon but also a social one.
Her life is not ‘over’
Sociologically, we can say that the menopause phase is socially characterized by various features. First and foremost, society often holds numerous prejudices against women in perimenopause and menopause. This same society frequently idealizes youth, leaving aging women sidelined. All of this results in misunderstandings and strained interpersonal relationships. Menopause symptoms, daily environments, and societal attitudes impact a woman’s professional and private life.
The belief that a woman’s life is ‘over’ in the years when she enters menopause is evolutionarily understandable, as people once lived shorter lives and naturally passed away during this period. However, life expectancy has increased. A woman spends most of her life during this phase. Additionally, during this time, women often build their new identities. Their children are grown, they are professionally accomplished and financially stable, and during this period, they achieve their previous goals and desires. This phase in a woman’s life can be very challenging on one hand, but on the other, it can turn into an opportunity. The following text will analyze the business and social climate and present concrete suggestions on how employers can better act to enhance the well-being and satisfaction of women in menopause.
Why invest in them now
The business environment has recently been flooded with activities related to ESG (environmental, social, and governance). ESG is an acronym that denotes three key areas of sustainability investment – environment, society, governance.
Although the emphasis is often placed on the environmental component, the social and governance components are equally important, and investing in them can be not only a fulfillment of obligations but also an opportunity for growth and advancement – and thus an increase in productivity and profits for companies. Therefore, it is important to make decisions strategically based on analyses, research, and data when it comes to ESG projects, so that companies not only fulfill the formal obligation of non-financial reporting and check off a box for a specific requirement but also gain real and measurable benefits from that investment.
It seems that there has never been a better time to invest in this employee population – both due to ESG regulatory obligations and real needs and returns on investment. A positive change in the labor market is the increasing number of women in corporations. Since the corporate world was predominantly male until relatively recently, working conditions were adapted to men – which is logical since women were generally absent. With the entry of women into the labor market, who differ from men in some of their characteristics (not worse or better, just different), there arises a need for workplaces to adapt to women. According to data from the latest census, our population is generally aging. Simply put, there are more older people than younger ones. All of this is reflected in the labor market.
Maximum burden
When we talk about the employed population in Croatia, according to the latest data from the Croatian Bureau of Statistics (IV – VI 2025), the employment rate for women is 47.6 percent. When looking at women by age, the employment rate for those aged 15 to 24 is 17.3 percent, in the group of 25 to 49 years it is 84.7 percent, in the group of 50 to 64 years the employment rate is 62.5 percent, and in the group 65+ years the rate is 2.8 percent. According to the presented data, we can see that the share of women over 40 years old constitutes a large part of the workforce. This group represents a significant potential for companies compared to other generations.
Research shows that younger generations in their thirties are overwhelmed, both in their private and professional lives. They are on an upward trajectory of their own achievements, both life and career goals. Thus, younger individuals often balance between seeking partners and forming relationships, resolving housing issues, financial security, children, caring for parents… On the other hand, they try to give their maximum at work and advance, achieving their professional fulfillment. It could be said that the greatest burden lies on those in their 30s and early 40s, both in the private and business world.
Younger and older learn from each other
According to research, a large and often underutilized potential lies in the youngest and the most experienced. The youngest come with enthusiasm and confidence from the education system, bringing the latest scientific and professional knowledge to corporations that they have had the opportunity to learn about in universities or high schools, especially when it comes to the latest technologies.
