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Chinese Manufacturers Surpass Audi and Renault in Sales in Europe

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Chinese car manufacturers in Europe sold more vehicles in August than Renault and Audi, primarily due to a strong increase in plug-in hybrid sales, according to data from JATO Dynamics.

In August, Chinese manufacturers sold over 43,500 vehicles to European customers, marking a 121 percent year-on-year increase. Audi sold 41,300 vehicles to Europeans in August, while Renault sold 37,800.

Sales of plug-in hybrids surged in August across the 28 EU member states by 59 percent, reaching nearly 84,000 vehicles. About 13 percent of these vehicles, or 11,000, were Chinese models. Chinese companies thus increased their sales by as much as 14 times year-on-year, calculated analysts at JATO Dynamics.

Sales of battery electric vehicles in Europe also jumped by 27 percent, surpassing the overall market growth of five percent.

– Demand for battery electric vehicles was strong in August, but the 27 percent growth is less significant than it appears at first glance when considering how strongly these vehicles are promoted – stated JATO Dynamics analyst Felipe Munoz.

Market Share Growth

The most popular battery electric vehicle model in Europe in August was Tesla’s Model Y, although its sales, even in the context of strong overall growth in battery vehicle sales, fell by 37 percent compared to the same month last year.

The market share of Chinese manufacturers, including BYD and Chery, in the European Union was 5.5 percent, the highest since data tracking began, despite high tariffs on the import of Chinese cars into the EU.

The European Commission imposed additional tariffs on the import of electric vehicles from China in October last year, due to what it described as ‘unfair subsidies’ to manufacturers.

Tariffs on the import of electric cars produced in China range from 7.8 to 35.3 percent and are expected to remain in effect until the current term of the European Parliament ends in 2029. The highest tariff rates are set for battery electric vehicles.

In response to these tariffs, Chinese car manufacturers have intensified the export of plug-in hybrids and hybrid electric vehicles to Europe, and they plan to produce a larger number of models intended for the European market in Europe. At the end of last year, BYD announced that it would begin selling plug-in hybrids in Europe, and at the beginning of September, this Chinese giant announced that from 2028, all electric vehicles intended for sale in the European market would be produced in Europe.

Plug-in hybrids, powered by a combination of fuel and electricity, are becoming increasingly popular as a favorable option that bridges the gap between internal combustion engine vehicles and fully electric vehicles.

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