Croatian Tourism: Six Out of Ten Major Markets in Decline

Of the ten most significant markets for Croatian tourism, which account for three-quarters of all overnight stays, six have underperformed in the first eight months of 2025, according to data from the Croatian Tourist Board based on eVisitor. Fewer Germans, Austrians, Czechs, Italians, Hungarians, and Slovaks visited than last year. Only German guests recorded about half a million fewer overnight stays than last year.

The increase in arrivals from Slovenia, Great Britain, Poland, and the domestic market was not sufficient to offset the losses, resulting in a total decrease of approximately 185,000 overnight stays from the ten largest markets. The statistics were somewhat improved by guests from BiH, Ukraine, Serbia, and the USA, whose overnight stays increased by more than 10 percent. Nevertheless, foreign guests overall achieved only 0.16 percent more overnight stays than last year, and with domestic tourists included, the growth rises to a modest 0.55 percent.

In August, last year’s figures were also not reached – a total of about half a million fewer overnight stays were recorded than in the same month of 2024. Among all Adriatic counties, only Dubrovnik-Neretva County recorded growth in August, at 0.31 percent.

Regarding the length of stay (in the first eight months), the most loyal guests remain the Germans, with an average of seven days, while Slovenians stay almost as long (6.7 days). Japanese and South Korean tourists, with an average of less than two overnight stays, most often visit Croatia as a stopover on their European travels. In August, however, Slovenians led in terms of overnight stays per arrival, with an average of 9.5 overnight stays.

By accommodation categories, only hotels recorded an increase in overnight stays in the first eight months. Camps are stagnating, while family accommodation is experiencing a slight decline. In August, the decline was more pronounced – family accommodation fell by about three percent, and camps by about two percent.