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New Customs Measures in the U.S. Change Export Conditions from Croatia

Marin Škufca
Marin Škufca / Image by: foto Boris Ščitar

Last week, new U.S. customs changes came into effect that significantly alter the conditions for all those sending goods across the Atlantic. As of August 29, the United States has abolished the de minimis exemption for shipments valued under $800, meaning that all shipments entering the U.S. are now subject to customs procedures, regardless of value or country of origin.

The new regulation means that all shipments are subject to duties and taxes at applicable rates and to either informal or formal customs clearance procedures. Senders are already feeling increased import costs that are charged based on product specifications, type of goods, or country of origin. The changes apply globally to all types of transport, including express carriers and postal services.

Impact on Croatian Exporters

Marin Škufca, one of the owners and CEO of Liburnia Maritime Agency, explained to us what impact these changes will have on Croatian companies.

– It is certain that this will also affect small and medium-sized enterprises, especially in the e-commerce sector. Namely, small and medium-sized enterprises have already been in an extremely competitive market game that has just become less favorable – claims Škufca.

He also emphasizes that this situation further highlights the need for a more active commercial approach to alternative markets so that producers can avoid such shocks caused by political decisions.

However, the largest customers of Liburnia are manufacturers with technologically demanding products, so the products of their customers often exceed amounts of one million dollars per specific product. However, even such products are, adds Škufca, sensitive to competitiveness and the effects of tariffs and U.S. trade policy.

– Of course, the primary goal of introducing tariffs in the U.S. is to stimulate domestic production capacities, but the U.S. is also aware of the extent to which they depend on foreign trade and how far they can go with tariffs – adds Škufca.

Despite the challenges, he is optimistic about the future. Croatian exporters mainly export finished, technologically demanding products to the U.S., so these changes will not deter them.

– Tariffs will certainly have an impact on their customers aiming to procure from the domestic market, but Croatian exporters have had a long-standing presence in the U.S. market with recognizable and proven products. Also, all our customers exporting to the U.S. market have a global presence, so in the long term, we do not see threats to their business – explains Škufca.

Logistical Adjustments

DHL Express has already informed its clients about the necessary adjustments and expanded its customs teams, investing in IT solutions to minimize disruptions in distribution.

– This change represents a significant shift for global trade and cross-border e-commerce – states the company’s communication with clients.

DHL recommends that senders urgently recalculate shipping costs and adjust prices, as well as transparently communicate with customers about additional costs. They also emphasize the importance of providing complete and accurate information in commercial invoices and using 10-digit HTS codes for customs classification. They particularly highlight the need for a clear description of goods, indicating the country of origin and the exact customs value.

The company notes that the restrictions of Deutsche Post and DHL Parcels Germany, which ceased accepting certain shipments to the U.S. as of August 22, do not apply to DHL Express services, which remain fully operational. Despite current challenges, experts believe that the new regulation can open opportunities for cross-border business through better strategies for expanding into new international markets and modernizing customs processes.

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