Rene Krasnić Velicki, co-owner, manager, and designer of Karat Jewelry, is a guest on the new episode of the podcast where she discussed with journalist Sandra Babić the creation of the Karat brand, the challenges of contemporary goldsmithing, and the changes in the market where gold is gaining value.
Rene explained why she swapped her London banking career for the family business in Osijek, how she introduced digitalization into Karat, and why this was precisely what saved the business during the pandemic. She spoke about how Karat differs from the competition and how she managed to build a brand that sells not just jewelry but a lifestyle.
In the episode, she reveals whether it is worth investing in gold today and why, explains why gold is increasingly less purchased for communions and christenings, and how new trends in jewelry purchasing look. She also discusses whether jewelry can be an investment, how difficult it is to balance a family business between two generations, and how emotion, intuition, and courage play a key role in her business.
Listen to the entire episode on Spotify and YouTube, and follow the most interesting clips on our social media.
