Mirakul Becomes Part of the CroAI Community and Brings Advanced AI Services

The Mirakul educational center has become a member of the Croatian Association for Artificial Intelligence (CroAI), further confirming its strategic focus on the development and application of artificial intelligence in the business sector. CroAI, as the umbrella national organization in the field of AI, brings together relevant stakeholders from various industries with the aim of strengthening the artificial intelligence ecosystem in Croatia and connecting with European and global practices.

For Mirakul, known for its specialized training for entrepreneurs, managers, and professionals, this membership represents a logical continuation of its development focused on the technological transition of the Croatian economy. Collaboration with CroAI has opened additional opportunities for knowledge exchange, involvement in relevant initiatives, and the development of modern educational and consulting solutions in line with the best international practices.

– Being a member of CroAI means being part of a unique community that brings together actors from all industries – from technology and healthcare to education and finance, as well as the creative sectors. It is precisely this diversity that makes CroAI strong – because real innovation happens when different perspectives, needs, and expertise come into contact.

We are pleased to see that Mirakul has recognized the value of our community and decided to join it. As an organization that excels in transferring knowledge and connecting science with society, Mirakul plays an important role in educating the broader community, making it an extremely valuable member, as without an informed and engaged public, there can be no sustainable AI progress – stated Ive Botunac, Vice President of the association.

AI in Business – Trends and Differences

According to the latest global data, artificial intelligence has already entered everyday business: as many as 78 percent of companies worldwide use AI in some form, while 92 percent plan to further increase investments in AI technologies over the next three years. It is most commonly applied in the areas of process automation, predictive analytics, customer support, and data-driven decision-making.

In comparison, Croatian companies show significant progress but are still in the process of catching up with leading European markets. According to a report by the European Commission, 65.6 percent of domestic enterprises use AI, cloud, or advanced analytics, which is above the European Union average of 54.6 percent. However, when specific applications such as artificial intelligence itself are isolated, the data indicate lower prevalence, with a stronger presence of data analytics and cloud solutions. It is precisely here that education and strategic consulting become key tools for accelerating the digital transformation of the business sector.

Mirakul’s Role in AI Transformation

Mirakul responds to the challenges of the business sector by developing comprehensive AI solutions – from education to strategic consulting to the technical implementation of AI solutions. Their approach also includes working on cultural transformation within organizations, raising employee awareness, and establishing a long-term strategy for using artificial intelligence in everyday operations.

– By joining CroAI, we further confirm our mission – to help organizations understand, apply, and maximize the value of artificial intelligence in their business. At Mirakul, we believe that AI is not just a technology of the future, but a crucial tool of the present. Our approach to clients ensures not only technical support but also a strategic shift towards sustainable digital transformation.

In CroAI, we have recognized a relevant partner and a quality organization that systematically promotes the responsible application of artificial intelligence and brings together some of the most respected technological and business actors in Croatia. We believe that through this collaboration, we can further contribute to the development of the AI ecosystem, as well as strengthen awareness of the importance of education and consulting as key foundations for the competitiveness of the domestic economy — explains Krešimir Šimac, Director of the Mirakul Educational Center.

Education as a Driver of Competitiveness

Mirakul is a pioneer of AI education in Croatia and was the first in Croatia to start AI education for business users. They are among the few educational institutions in the region that develop specialized AI educational programs and offer AI implementation services in business. Their AI Academy, programs on the application of artificial intelligence in HR and digital marketing, and a series of InHouse trainings are aimed at acquiring concrete skills and understanding how AI changes the way of working, market positions, and team structures.

In an era where business adaptability is increasingly measured by the speed of digital transformation, investing in artificial intelligence becomes one of the key issues for management and business owners. Recognizing AI not just as a tool but as a business paradigm is the foundation for future growth.

Award for Best Value for Money in Business Education

Mirakul has also received additional recognition through the international Best Buy Award, awarded by ICERTIAS based in Zurich, confirming that Mirakul provides the best value for money in the field of business education in Croatia. In an independent survey conducted on a sample of 1,200 business respondents, including managers, directors, business owners, and other key actors from the business sector, Mirakul received the highest votes as the company that organizes and offers one-day educational business workshops and training in Croatia with the best price-quality ratio.