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Tinker Labs Soon to Issue Bonds, Plans for Global Expansion

Sara Hocenski i Alan Orlic, Tinker Labs
Sara Hocenski i Alan Orlic, Tinker Labs / Image by: foto

Born New Yorker Alan Orlic is living proof that love for one’s homeland grows proportionally with distance, just as idealization does, which is why he decided to move to Croatia, settle down with his family, and start his entrepreneurial journey here. However, Orlic is not a typical second-generation immigrant, as he did not visualize his Croatian life by the sea, ‘a grain of salt and a drop of wine’, which might have been logical considering that his parents are originally from Dalmatia; instead, he moved to the completely opposite side of the country, to Osijek, a city he only knew from friends’ stories. He liked those stories so much that he decided to put down ‘his roots’ there.

Romanticized Croatia

– We moved our life from New York to the Slavonian metropolis, and we had never been here before; we came into the unknown – recalled Orlic, who is now very satisfied with his decision, and both he and his family are in love with the city that provides them with everything they dreamed of in America. He dreamed of his business, which is why he decided to start ‘something of his own’ immediately after arriving, and that ‘something’ was a franchise business, specifically an English school for children.

There were, he cannot forget, quite a few expected and unexpected challenges; sorting out documents and various paperwork took longer than he thought, as did finding a space, but everything somehow fell into place, worked out, and the franchise proved to be the right choice, as he says he had all the support and knowledge from those who developed the system from the start. Once the business stabilized in Osijek, after three years, they began to expand and opened another branch in Slavonski Brod, but after so much time spent in Croatia, the romanticized image of his homeland began to change somewhat.

– When Adriana started kindergarten, I began to notice differences in the way people in Croatia perceive education. There is blind faith in a system that is full of gaps. The American school system is not perfect either, but according to my experience, it had a different dimension. The difference is that students in the USA have more practical work; for example, we experimented in chemistry, biology, and physics at school, and we had a similar approach in our English school, and then I realized that if children can meaningfully learn English through well-conducted workshops that they attend only once a week at our school, they can also learn about the world around them, about nature, mathematics, physics, chemistry, and biology, and thus the idea for Tinker Labs was born in 2016 – explained Orlic.

The idea was to design a whole program that includes experiments from various sciences, technology, engineering, as well as arts and mathematics. Given that Orlic already had franchise experience, they decided not only to start a new entrepreneurial project but to develop an entire franchise, and for that, it was necessary to design experiments, create curricula, write textbooks, all with the aim of supplementing regular education for children aged three to twelve, developing innate curiosity, and encouraging them to ask questions about the world around them.

STEAM Franchise

Then Sara Hocenski joined the story, who was the first employee at the English school back in 2013, and although she is a professor of that language by profession, she decided to give herself the opportunity to try something completely new. She says that it was not such a challenge for her to switch to the business and pedagogical part of developing the new franchise in STE(A)M, with A (art) as it was to bring their values closer to everyone else who thought that STE(A)M only involves working on computers and programming and that they teach children to play games.

– The two of us started developing the franchise concept together, working on lessons, textbooks, experiments, content… – said Hocenski.

Discover the entire entrepreneurial story, as well as plans for the future, in the digital or physical edition of the business weekly Lider.