At this year’s Communication Days, the MIXX Awards Croatia 2025 were presented, recognizing the most successful domestic digital campaigns, tools, and platforms in the field of market communications. The expert jury evaluated projects based on creativity, strategy, execution, media usage, and achieved results, with the main award Best in Show going to the AUDIOLIBER project, signed by the advertiser Audio Store Transonica and the agency UTORAK.
A total of 16 winners were announced in various categories. The award for the best campaign aimed at raising brand awareness was won by Imago Ogilvy and Studenac for the GucEye Protect project. SeekandHit and My Luxoria were awarded in the direct response and lead generation category for the project My Luxoria: Elevating High Quality Leads in Luxury Tourism!. Bruketa&Žinić&Grey and Marodi won the award for integrating different media in the campaign A Story Worth Every Letter. Imago Ogilvy and Hrvatski Telekom were recognized in the campaign effectiveness category for the VISITOR OFFER project, while 404/MYTY and the Solidarna Foundation won in the socially responsible communication category with the project Life Has a Price.
The category for AI-based projects was won by Imago Ogilvy and INA for the campaign Better to Stop than to Fall Asleep. The best video content was awarded to the campaign Safe Sale, backed by ZOO agency and GRAWE Croatia. Infobip was declared the best export project with the ShiftMag project, while Nivas and Hrvatski Telekom with the bonbon application took the title of best digital product. Imago Ogilvy and Studenac won the award for best media strategy with the project Get in Touch for *eks, while Cvoke and Kaufland Croatia were awarded for the best branded content project Firefighter Lexicon. The best online project was the webshop Zlatarna Dodić, created by Bornfight Studio and Zlatarna Dodić. In the best social campaign category, the winners were 404/MYTY and Hrvatski Telekom for HT TikTok, while Cvoke and Saponia with the project Saponia TikTok – I was today years old were awarded in the viral category. SHAPE 404/MYTY and Croatia Insurance won the award for technological innovation with the Easybook project, and Telegram was declared the best publishing project for the project I Choose Myself.
