Bugatti Rimac has opened a new design studio in Berlin, marking the beginning of a new chapter in the development of the Bugatti brand’s design identity. Situated in a historic industrial building from the 1920s, the 1,100 square meter studio becomes a creative center for the development of future models, and the team working in Berlin is supported by the rest of the design team located at the Rimac Campus in Croatia.
Bugatti Rimac studio in Berlin, as a German subsidiary, focuses on advanced concepts for Bugatti models, while part of the design and complete development for the Bugatti and Rimac brands takes place in Croatia, at the Rimac Campus – the company’s technological and engineering hub near Zagreb.
Berlin, as a city rich in history, technological innovation, and creative energy, is a logical choice for expanding design capabilities. The new location allows Bugatti Rimac to attract international talent, further strengthening the multicultural character of the team, which brings together designers from 22 countries. The historic building, which has served various purposes over the decades – from a power plant to a club – has been transformed into a modern space while retaining authentic architectural elements.
