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Anja Hula from Infobip Named Engineer of the Year 2025

Anja Hula, inženjerka godine 2025.
Anja Hula, inženjerka godine 2025. / Image by: foto Zlatko Prkacin

Master of Computer Engineering and Bachelor of Mathematics Anja Hula, who works as the Director of the Data and Analytics Department at Infobip, has been named Engineer of the Year 2025 at a ceremonial event in Zagreb. The jury recognized Anja Hula among ten finalists as the ‘president of the generation,’ and her life story was evaluated as the best example for young people to resist stereotypes, discover their talents, and find a career path in the STEM field.

Anja Hula was born in 1990 in Pula and currently lives in Vodnjan. She inherited her passion for computers from her father, an enthusiast who introduced her to the world of technology. That spark turned into a love for engineering – she graduated in computer science from FER in Zagreb while simultaneously completing her undergraduate studies in mathematics at PMF. She began her career in her fourth year of studies as an intern at Infobip, the first Croatian unicorn that has grown from a startup into a global IT giant. Infobip quickly recognized her leadership skills, and she led a team of 150 engineers worldwide. She is an active member of the FER alumni board and a mentoring program for students.

– The Engineer of the Year award means a lot to me as it comes as a confirmation of a path that has not always been easy, but it has been mine. This recognition motivates me to continue and serves as a reminder of how important it is for women in IT to be visible. If my experience helps someone step into the engineering world more easily – that is the most valuable thing to me. It is crucial to have curiosity, be open to learning, not be afraid to ask questions, and be ready for teamwork. It is important to remain open to every challenge, every opportunity, and every learning experience. Believe in yourself, even when others do not yet see your potential. That is what makes the difference – said Hula.

Ten Finalists

Applications for the competition came from all over Croatia, and the finalists were engineers from various fields, from electrical engineering and mechanical engineering to construction and geology, as well as bioprocess and chemical engineering. However, the focus of the selection for Engineer of the Year is not only on career achievements but also on the potential of the finalists to be role models and inspiration for young girls. The main motivation for the selection is not competition but encouragement for young generations to choose engineering professions for their future careers to contribute to the development of Croatian society.

This year’s generation of finalists alongside Anja Hula includes:

  • Ivana Akmadžić, Development Support Provider for Sales, AD Plastik
  • Ines Barbir, Director of the Business Applications Sector, Konzum plus
  • Nikolina Bralić, Mining Specialist, CEMEX Croatia
  • Ivana Cukor Kirinić, Development Engineer for High Voltage Electrical Wiring, Yazaki Europe, Zagreb Branch
  • Marija Drašković, Data Management Manager, Pliva Croatia
  • Karmen Kostanić Jurić, Project Manager, E.ON Croatia
  • Tea Mitrović, Head of the Application Development Department, Orqa
  • Valentina Rožić, Production Process Manager, Franck
  • Dijana Vrsaljko, Lead Materials Researcher, KONČAR – Institute for Electrical Engineering

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Finalists of the Engineer of the Year 2025 selection.

photo Zlatko Prkacin

This year’s selection for Engineer of the Year took place on May 7 in Zagreb as part of the German-Croatian Economic Forum.

– We are aware of today’s global and local challenges and how important it is to make society and the economy more innovative and resilient. There are many great companies in Croatia that are doing just that. With nearly 200 applications from female engineers in the past three years from all sectors of the economy, we see the strength of women hidden within them, generally in this society, but also the potential. With this initiative, we want to help harness that potential, empower young talents, and point them to role models from various industries, as well as contribute to the collaboration of education, science, and the economy – stated Timo Pleyer, Director of the German-Croatian Chamber of Industry and Commerce (AHK).

The organizers of the selection are the German-Croatian Chamber of Industry and Commerce (AHK Kroatien) and partner Mediade, with Siemens Croatia as the initiator.

– The technological advances ahead of us are not unimaginable. But will we be able to utilize them? The fact is that Europe is lagging in harnessing the full potential of digital technologies, which is a key cause of the productivity gap. For serious developmental progress, we need all available talents. And that is why it is good news that the European Commission announced a new agenda in March to promote careers in STEM fields. I am proud that at Siemens we are constantly pushing boundaries; a third of our inventors awarded in 2024 are women, and we have as many as 32.6 percent of women in leadership positions. The Engineer of the Year project is one of the catalysts for these changes, and I am convinced that we are on the right path to ignite a passion for engineering in new generations – said Medeja Lončar, CEO of Siemens Croatia.

The initiative is supported by companies that have recognized the importance of this selection due to challenges in the labor market: Siemens Croatia, Henkel Croatia, Hrvatski Telekom, KONČAR, Scheer Adriatic, INA, CEMEX Croatia, Profil Klett, Colas Croatia, Hansen Beck, and Coca-Cola HBC Croatia.