Members of the Economic Clinic, a non-profit student association from the Faculty of Economics in Zagreb, know well how to turn a creative idea into a successful project. Through a series of innovative educational programs, the Economic Clinic educates citizens, entrepreneurs, students, and pupils about the basics of financial literacy in a free and very accessible manner. Future economists and financial experts have recognized the importance of socially conscious projects aimed at raising awareness about smart spending habits.
The number of successfully implemented projects and educational programs by the Economic Clinic is constantly growing, but the core idea and motivation remain the same – to demonstrate that financial literacy is important in everyday life and that learning about responsible financial behavior does not have to be boring at all.
In addition to continuously designing and conducting interesting workshops with useful financial advice, members of the Clinic also organize a marketing conference where they discuss the latest trends in digital marketing, branding, and public relations with experts.
Moreover, the marketing team of the Economic Clinic regularly promotes the activities, projects, and successes of all its members, doing so like true professionals. By following trends in digital marketing, the Clinic’s members carefully plan their advertising strategy in a fun and relaxed manner. This is precisely why their practical financial advice suddenly sounds accessible and useful, rather than dauntingly boring.
In addition to developing a product that has been well received in the market, namely financial education that is accessible and understandable to everyone, the creative minds of the Clinic’s members have built a recognizable and unique brand that many successful companies might envy.
Knowing that messages and an authentic voice are crucial for building and sustaining a strong brand, the Marketing & PR team of the Clinic reached out to Mihaela Klarić from Word Crumbs, a company specializing in copywriting and content strategy development for brands.
Mihaela Klarić is a copywriter, a certified expert in UX writing, and content strategy development, and she created a copywriting workshop that offers an original concept and approach to learning content writing.
At the Word Crumbs copywriting workshop organized in April for the marketing team of the Economic Clinic, participants gained new knowledge about trends in copywriting and learned how to write engaging texts that increase user engagement using content strategy.
The workshop topics encompass a comprehensive approach to copywriting, so participants first familiarize themselves with useful guidelines for developing brand and content strategies that precede writing quality content. This approach yields effective results because we spend a lot of time in a digital world surrounded by a large and sometimes overwhelming amount of information. This is why brands that have found their authentic voice and strategically plan how to tell what makes them special will stand out.
For active and ambitious associations like the Economic Clinic, a significant challenge is undoubtedly the regular promotion of successful projects and writing authentic, interesting, and engaging texts for websites and social media. Therefore, topics such as effective copywriting methods or UX writing for websites are always well received at the workshop, and the marketing team of the Economic Clinic has successfully tackled all assigned copywriting challenges.
The Word Crumbs copywriting workshop is innovative also due to its working methods, as participants learn and practice through practical tasks, and they analyze their creative ideas and texts together using the collaborative tool Miro Board. The marketing team of the Clinic gladly embraced this method. The joint interaction of participants thus became a platform for encouraging comments and provided an opportunity for collaborative editing of texts and discussion on how copy can sound much, much better.
Members of the Economic Clinic demonstrated great knowledge of marketing strategies, openness to acquiring new skills, learning about the standards of quality writing, and trends in creating digital content.
Participants shared with us why the Word Crumbs copywriting workshop met their expectations and how they connected and had fun while learning.
- At the workshop, I found the creative practical tasks where we independently devised texts to be the most interesting. Working in the collaborative tool Miro Board is great, and the tool is very intuitive and fun.
- I learned a lot about copywriting, SEO optimization of texts, and content strategy, and I found it most interesting to observe the creative process of other participants while working together in Miro.
- The workshop met absolutely all my expectations, and I found the practical tasks where we practiced storytelling methods to be the most interesting.
- The workshop is dynamic, interactive, and creative. I enjoyed the research tasks where we identified user desires and needs and the SEO strategy for keyword research.
- I learned something new about marketing and had fun in a relaxed working atmosphere, and I particularly enjoyed the copywriting and UX writing exercises for websites.
The Marketing & PR team of the Clinic recognized itself in this workshop as it was created and designed for all entrepreneurs launching their company, brand, or website who want to learn how to write quality and optimized online content that best represents them to their users.
In the workshops, everyone who is in the phase of cleaning and editing their digital content and promotional messages with the desire to present themselves in a new way and reach new users will learn a lot.
The workshop topics are also close to marketing professionals who create promotional content for brands.
The workshop will also find its place for copywriters starting their careers as well as copywriters seeking professional education to refine their skills.
Members of the Economic Clinic are aware of the importance of quality education and know how necessary it is to be ready to respond to the challenges of new technologies in creating quality content. This is why they chose the copywriting workshop where they gained new knowledge and skills that they can immediately apply in their work.
The educational programs of the Economic Clinic have been well received by a large number of users because they are accessible and present expert information in an understandable way. This is precisely why the marketing team of the Clinic chose the copywriting workshop to gain new knowledge, where they had the opportunity to learn through the exchange of creative ideas and practical exercises.
The workshop leader, Mihaela Klarić, is thrilled with the broad knowledge that students from the Economic Clinic have shown about marketing and writing promotional content, and she highlighted what she considers important for good promotion in a crowded market.
- Right now is the ideal moment to stand out with authentic messages written by people for people. The advancement of AI technology brings great opportunities for optimizing jobs and time, but at the same time offers invaluable opportunities and encouragement to think outside the box of algorithms and develop one’s own creativity. Every brand that decides to connect with its audience through sincere messages that cannot be read anywhere else is on an excellent path to creating a loyal community of users and achieving business success.
The interest that new generations of marketing professionals show in quality education about content writing tells us that good copywriting does not have to deviate from high standards of quality nor pander to users.
Similarly, the future of successful communication between users and digital products creates new and exciting disciplines in which the rapid advancement of AI technology continuously pushes the boundaries of human creativity.
Writing for a good user experience and skilled content writers thus become one of the most important links in the development of every digital product that aims to attract attention and win new users.
