Surf’n’Fries the first Croatian brand to participate in a Formula 1 event

The Croatian franchise brand Surf’n’Fries is making another leap on the global stage – this year it will participate in the prestigious Formula 1 event in Jeddah, Saudi Arabia, which will take place from April 18 to 20, 2025. This makes Surf’n’Fries the first Croatian brand to be present at such a global spectacle.

Recognized for its original packaging and innovative approach to the fast food segment, Surf’n’Fries has operated in over 20 countries worldwide and was founded in Rijeka more than 16 years ago.

– This is a significant moment for us. Formula 1 brings together millions of viewers and the most famous global brands – being part of this ecosystem confirms that we have the opportunity to be part of globally recognized names – said Denis Polić, co-founder of the brand.

– We are especially proud that thousands of visitors to this spectacle will have the opportunity to try our product and experience a Croatian brand at one of the largest sporting events in the world. A big thank you to our franchisee from Saudi Arabia without whom this would not be possible – added Andrija Čolak.

Participation in the F1 event is the result of strengthening Surf’n’Fries’ presence in the Middle Eastern markets, where it is increasingly recognized as an attractive partner for festivals, events, and permanent hospitality locations. The credit for this goes to the efficient business model, the design of mobile units, and the high standard of food, as stated in the company’s announcement.

In Jeddah, Surf’n’Fries will operate with two mobile units designed specifically for large and dynamic events like Formula 1, which allow for quick service while maintaining quality. This collaboration opens up opportunities for further expansion in the Saudi market and appearances at other major global sporting events.

Launched in 2009 in Rijeka, Surf’n’Fries continues to spread the Croatian street food spirit around the world – this time on the fastest and most glamorous stage: Formula 1.