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In the new issue, find out how to prepare for Trump’s recession

Like Proteus from Greek mythology, the Croatian consumer changes shape and becomes elusive to prevent those who wish to exploit his weaknesses and subtly reach into his pocket, allowing him instead to decide when and how to spend his money. Of course, he does not always succeed, and sometimes he subconsciously succumbs to external influences when making purchasing decisions, because life is one, so why shouldn’t it be sweet? When are Croatians rational, and when do they give in to emotions? Find out in the new theme of the issue.

How to prepare for Trump’s recession? What can tiny Croatia do in this noise? There is no room for reaction; small nations can only diversify – export markets, sources of tourism, financial flows. Indeed, the probability of recession exceeds fifty percent in most scenarios. The scenario could still tilt towards a non-recessionary side, but that requires cooperation. Which tariffs are currently killing, as we discuss in the current topic.

Tariffs are also the focus of an interview with Dejan Kovač, a postdoctoral researcher at Harvard University, who believes that tariffs could be the needle that will burst the real estate and financial bubble.

Until a few years ago, fast food in Croatia was dominated by greasy ćevapi with or without soy, burek, gablec with a roux of flour, and of course, global brands, making it difficult to even imagine, let alone dream, that craft burgers in brioche buns, something previously unknown to the domestic public, would cause any kind of turnaround. Perhaps precisely because of that – or despite it – Yellow Submarine exceeded expectations. And for that reason, we decided to analyze that very company.

In the new issue, we also write that after fiscal discipline, a rigid interpretation of market competition protection could fall, as well as how to maximize profit with the help of advanced technology. Additionally, you can read the entrepreneurial story of Zvonimir Sedlić (Nutris), find out how this year’s Financial Forum went, and we have prepared a special supplement ‘Climate Conditions‘.