The world recognized her as one of the most striking models of her generation, but today she is known for something far more important – the fight for a sustainable future. Lily Cole, once a star of the fashion runways and now a global activist, is coming to the Greencajt festival in Zagreb to share her vision of a sustainable world with the audience and to encourage dialogue on ecological responsibility. Greencajt festival, which will take place from May 21 to 23 at Pavilion 13 of the Zagreb Fair, brings together experts, companies, and institutions for the fifth consecutive year to demonstrate that sustainability is not just a trend, but a key to development.
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—Lily Cole was one of the most sought-after faces in the fashion industry, but instead of remaining in the world of luxury and consumerism, she chose the path of activism. As the founder of the Impossible, platform, which promotes sustainable investments and projects, and co-founder of the ethical fashion line The North Circular, she exemplifies how influence can be used for positive change. She is also an ambassador for the WWF/Sky initiative for the protection of the Amazon, and through her work in the media, she continuously raises awareness about the necessity of sustainability.
She has distinguished herself as an author and host of a podcast where she has conversed with numerous global names from various industries. With Elon Musk, she exchanged thoughts on the future of technology, sustainability, and innovations that can shape our planet. Her podcast has featured celebrities such as Emma Watson, Salma Hayek, Tessa Thompson, Julianne Moore, and Cate Blanchett, who have actively supported The BAFTAs Green Carpet Challenge – an initiative that encourages celebrities to choose sustainable clothing on red carpets, thus creating a global wave of support for sustainability. This platform not only raises public awareness but also encourages concrete changes in industries that shape public opinion and consumer habits.
At the Greencajt festival, through an intimate one-on-one conversation, Lily Cole will address key issues – how to change business practices, how to encourage global brands to take responsibility, and in what ways individuals can contribute to a sustainable future. Given her rich experience in various industries, her contribution to this year’s festival brings inspiration and concrete guidelines for change.
This year’s fifth edition promises even deeper insights into the challenges and opportunities presented by the transition to sustainability. The festival is recognized as the largest ESG project in the region, providing visitors with the opportunity to participate in creating a better tomorrow. Early bird tickets can be found on the website, and more information about the festival can also be followed on social media Instagram and Facebook.
