Creativity and data together form a powerful tool for achieving maximum success – while creativity brings innovative ideas, data directs them towards the right decisions and results. But how to combine them into a winning combination? Find out at Communication Days, a festival of communication and creativity taking place from May 15 to 18 in Rovinj, in a lecture to be delivered on the main festival stage by the brilliant creative strategist Mirella Crespi.
She is the founder and director of Creative Milkshake, one of the largest European studios that combines performance and creativity, responsible for over 2000 ads monthly in six languages for global brands such as Amazon, Meta, Unilever, and Ubisoft. However, Mirella Crespi is not just a creative mind – she is a strategist who understands data better than anyone and knows how to turn it into campaigns that not only attract attention but also deliver concrete business results. With her innovative approach, she breaks the myth that creativity and marketing efficiency are opposing concepts – on the contrary, she seamlessly combines them, showing brands how to achieve maximum marketing impact.
How to master the steps in creating high-performing ads on social media – from research to production, testing, and optimization? In her lecture titled Data Doesn’t Lie, Your Creativity Does, Crespi presents the latest methodologies and best practices for developing ads that combine data, strategy, and artificial intelligence to scale campaigns and improve results across all platforms. Anyone looking to elevate their ads to a new level and turn creativity into measurable business successes will not want to miss this lecture.
