On Monday, March 10, thanks to Vichy Laboratories, the first Collagen Pop Up Cafe was opened at the Tulip Studio in Zagreb, which will provide visitors with an integrative experience and access to skin health until March 12, combining skincare, nutrition, and the latest scientific discoveries.
On the first day, visitors had the opportunity to receive advice from top experts in the fields of dermocosmetics, dermatology, and nutrition, as well as tips on facial exercises. Everyone who visits the Collagen Pop Up Cafe until March 12 can learn about a significant innovation in the field of collagen that Vichy has introduced. As part of the opening of the Collagen Pop Up Cafe, a ‘Coffee with Experts’ event was held, where more than 50 esteemed guests had the opportunity to educate themselves about collagen in the skin, its role, and production. Dermatologist Dr. Željana Bolanča, pharmacist Univ. Mag. Clin. Pharm. Mirna Jelić Hrgić, nutritionist Mag. Nutr. Ivana Barišić, and facial yoga instructor Jelena Orešković Atabeyki provided valuable advice on an integrative approach to skin health. Guests, including the talented and versatile Ana Radišić, Domenica Žuvela, and Korana Gvozdić, received personalized advice from experts while enjoying bites and drinks that promote collagen production.
The Most Common Misconception About Collagen
Collagen is a complex protein network that provides structure, strength, and elasticity to youthful skin. The most collagen is produced in youth, peaking between the ages of 25 and 34, after which the network naturally loses its connections, and signs of aging appear that go beyond wrinkles and affect the entire spectrum of skin features: texture, density, resilience, hydration, and suppleness.
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The most intriguing part of the gathering at the opening of the Collagen Pop Up Cafe certainly occurred when dermatologist Dr. Željana Bolanča, specialist in dermatology and venereology, debunked myths about collagen, stating:
– It is a common misconception that there is only one type of collagen, although there are actually 16 different types of collagen that work together to create your unique collagen network. As you age, it is important to stimulate the production of all types of collagen – Bolanča.
Nutritionist Mag. Nutr. Ivana Barišić explained to the attendees that foods rich in vitamin C and amino acids, such as citrus fruits, berries, eggs, chicken, and beans, can help reduce collagen breakdown, while facial yoga instructor Jelena Orešković Atabeyki emphasized that alongside regular facial exercises, meditation and physical exercise are recommended for healthy skin as they reduce stress and cortisol levels.
A Major Innovation from Vichy Laboratories: Co-Bonding Technology
Vichy Laboratoires has been a leader in collagen research for 25 years, having published over 35 articles related to collagen. Research results have proven the existence of as many as 16, not just one type of collagen in the skin, which are divided into different groups, each affecting the health and appearance of the skin. It has been shown that visible signs of aging can be effectively corrected by applying a comprehensive approach that specifically targets all groups of collagen and provides them with support.
Finally, thanks to Vichy Laboratories, a major innovation with Co-Bonding technology has now been introduced in the Vichy Liftactiv Collagen Specialist line.
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Pharmacist Mirna Jelić Hrgić, Univ. Mag. Clin. Pharm, pointed out that some products contain molecules that do not pass through the skin barrier. However, artificially obtained molecules do pass through.
– Therefore, it is essential to check the active ingredients contained within the products. Thanks to 25 years of collagen research enhanced by unique pro-collagen peptides, the Vichy Liftactiv Collagen Specialist 16 bonding serum has clinically proven penetration through the skin barrier – she said.
Strong Evidence of Effectiveness and Exceptionally Pleasant Texture
Clinical tests and consumer trials have shown impressive results: they demonstrated an increase in collagen production (1) of 350% and correction of 16 signs of aging (2) after just two months of use (fewer wrinkles, fewer fine lines, improved firmness, plumpness, less sagging, smoothing, improved skin texture, tone, skin density, strengthened skin barrier, improved skin renewal, radiance, softness, elasticity, hydration, evenness of complexion). Furthermore, 84% of women noticed a reduction in wrinkles (2), and 88% firmer skin (3), which is strong evidence of the product’s effectiveness.
Morning and Evening Protocol
The Vichy Liftactiv Collagen Specialist 16 bonding serum, besides being proven effective, has an exceptionally pleasant, transparent, and non-sticky texture that absorbs quickly into the skin and is fragrance-free. To maximize its power, experts recommend using it as the first step in your morning and evening skincare protocol. In the morning and evening, dispense a few drops into your palms. Apply to cleansed and dry skin, avoiding the eye area. In the morning, continue with the application of Liftactiv Collagen Specialist 16 day cream, then Liftactiv Collagen Specialist 16 eye cream, and Capital Soleil UV-Age Daily fluid. In the evening protocol, after the Liftactiv Collagen Specialist 16 bonding serum, apply Liftactiv Collagen Specialist 16 eye cream, and then Liftactiv Collagen Specialist 16 night cream.
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The Vichy Liftactiv Collagen Specialist 16 bonding serum is ideal for anyone looking to address signs of skin aging and care for a healthy skin appearance. Visitors to the Collagen Pop Up Cafe showed great interest in this innovation on the very first day, and the first impressions of the texture of the new product are extremely positive, eagerly anticipating its inclusion in their skincare routine.
The Collagen Pop Up Cafe at the Tulip Studio in Zagreb, located at Prilaz Gjure Deželića 8, is open to the public until March 12 from 10:00 AM to 6:00 PM, and everyone can visit it, where all interested parties can learn about the significant innovation from Vichy Laboratories and enjoy this unique experience.
The new Vichy Liftactiv Collagen Specialist 16 bonding serum is available at your nearby pharmacies. Health is important. Start with your skin.
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(1) Study conducted on 53 consumers after eight weeks of use
(2) In vitro study on CO-Bonding technology and active ingredients based on collagen I and III
(3) Results of clinical, instrumental, and consumer studies
