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Gavrilović – Number 1 in the Pâté Category in Croatia

Gavrilović has set a historical precedent in the production of pâtés. On the day it filled its first pâté back in 1938, Gavrilović introduced a revolution in pâté production by innovating the sealing of pâté in a can.

This innovation laid the foundation for the now recognizable range of Gavrilović pâtés. Thanks to its superior recipe, rich flavor, and long-lasting quality, Gavrilović pâtés continuously hold a leading position in the market, becoming an indispensable part of every family table.

Gavrilović is not just a name – it is a symbol of tradition, quality, and family heritage and good living for 335 years. Since 1690, Gavrilović has nurtured the art of producing meat delicacies, passing down mastery from generation to generation. This longevity is not coincidental – it is the result of dedication, innovation, and respect for the heritage that has become an integral part of Croatian heritage.

Whether it is a celebration, a family gathering, or simply enjoying everyday meals, Gavrilović pâtés are present in homes around the world, connecting the past with the future, and traditional recipes with modern times. It is precisely due to the continuous commitment to top quality and innovation that Gavrilović is number 1 in the Pâté category in the Croatian market.

It is both courage and a privilege to be ahead of all, a confirmation that we know where our path leads.

“According to data from the retail panel conducted by ACNielsen d.o.o. (hereinafter: NielsenIQ) in Croatia on a representative sample of retail stores for the Pâté category, the brand ‘GAVRILOVIĆ’ has the largest value share (34.1%) and the largest volume share (33.2%) in Croatia over the last twelve months ending December 2024 in the Pâté category.

The calculations are based on NielsenIQ’s retail panel data, according to which ‘GAVRILOVIĆ’ is the leading brand in value and volume sales in the Pâté category in Croatia from January 2024 to December 2024 (Copyright® 2025, Nielsen Consumer LLC, all rights reserved).”

* This Market Position Certificate is valid for twelve months from the date of issuance.

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