From Laughter to Success: Worldline and HaHaHouse Accelerate the Path to Entertainment

Women entrepreneurs are increasingly taking on leadership roles in the business world, bringing innovations and creating new opportunities. According to FINA data, the share of women entrepreneurs in the total number of companies has continuously grown from 2019 to 2023, peaking in 2020.

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Andrea Golubić

—Andrea Golubić is one of them – a visionary and founder of the world’s first museum of laughter, HaHaHouse. With her entrepreneurial spirit, she has combined art and entertainment, creating a unique place that brings smiles to visitors. On the other hand, Worldline, as a payment institution, continuously supports new businesses, especially women entrepreneurs who bravely step into the world of entrepreneurship. Through innovative payment solutions, Worldline helps entrepreneurs optimize business processes and enhance customer experience.

As an entrepreneur, Andrea faced numerous challenges – from finding adequate space to administrative hurdles and logistical demands of running a business. However, with persistence and support from experts, she managed to realize her idea.

– From idea to realization, I collaborated with top designers, architects, artists, and experts from various fields, building a museum that brings a smile to every visitor’s face – said founder Andrea Golubić.

To ensure a top-notch customer experience and adapt to modern payment trends, Andrea implemented an advanced contactless payment system in the museum. Thanks to the Worldline Axium DX8000 Portable Flex device, visitors can purchase tickets and start their museum tour in seconds without waiting in line. The museum has thus managed to attract many visitors who prefer quick card payments, significantly easing Andrea’s business operations with other collaborators.

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A special role in the onboarding process of HaHaHouse was played by Marina Juren, a sales representative from Worldline, who provided expert support that enabled Andrea to quickly and efficiently implement advanced payment solutions. This collaboration is proof that technological solutions and a personal approach can empower women in business, helping them achieve their entrepreneurial goals with ease.

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Marina Juren

—- At Worldline, we truly foster an empowering atmosphere for women and love to be proactive in supporting small local businesses, as well as other women. It was wonderful to work with Andrea, who had a fantastic vision, and I ensured she had quick responses and continuous support throughout the entire process. We are happy that our collaboration helped make her vision a reality. Together, we not only realize ideas but also help inspire the next generation of women entrepreneurs – said Marina Juren, sales representative at Worldline. To further empower, Worldline relieves women entrepreneurs of initial costs.

For more information about the Worldline Axium DX8000 Portable Flex device, visit the link.