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Igor Stažić, Branko Kuzele and Matija Lovrec Launch TV1

The Agency for Electronic Media has received only two bids in response to the recent announcement regarding the intention to grant a concession for the provision of media service activities for television at the national level. The first bid was submitted by Nova TV, whose valid concession is soon to expire, and the second by Digital Takeover, owned by long-time journalist and initiator of several media projects Igor Stažić, who is now also leading the project to establish a new national television called TV1. In addition to Stažić, the core of the project includes seasoned television journalists and editors Branko Kuzele and Matija Lovrec.

The fundamental idea behind the project is summarized in two words: profession for professionals! The TV1 project focuses on high-quality news programming, socially responsible content, and cultural diversity, but, of course, also on entertainment content.

– We do not want to allow the highest quality journalists, television professionals, and media luminaries to end up on the street, often moving into totally marginal professions. All of these are people who can serve as a corrective to society, and therefore it is an immeasurable loss what many creators of the media space are doing in our country. That is why we have gathered top experts who adhere to the highest possible standards. And not only as journalists and editors but also as excellent managers, successful and proven business people, entrepreneurs, and skilled authors who achieve notable results in their daily practice and life. Even at this moment, it is not a problem for us to create an authorial news program longer than those of existing television stations with national concessions – states Stažić.

The initial part of the TV1 project has been financed by Stažić himself, and now the focus is on seeking interested investors for the project, and there are many of them. The idea is to gather interested individuals from the industry as well as from other businesses and transform the company Digital Takeover from a limited liability company into a joint-stock company. Potential investors, Stažić emphasizes, are already present, although some are still cautious.