The fourth Lider education on advertising on TikTok, the fastest-growing social network of today, is taking place today at the Sheraton Hotel in Zagreb. Forty participants are learning how brands can go viral on TikTok by using various advertising formats. They will also learn how to target the right audience, measure success, and analyze campaign performance, guided through the education by Marijan Palić, a digital marketing expert.
TikTok advertising in Croatia is gaining significance as, according to datareportal for 2024, there are as many as 1.05 million adult TikTok users from Croatia. Additionally, according to data from Oberlo, Croatia is currently among the world leaders in TikTok viewing time, as Croatians spend an average of about 50 hours and 46 minutes per month on TikTok, while the global average is 34 hours and 15 minutes.
Thus, in terms of time spent on TikTok, we are currently global leaders as Croatians. This is precisely why TikTok is an ideal advertising platform, as creativity and authenticity stand out in front of billions of users.
Given that TikTok is today one of the most powerful marketing tools that can transform businesses, it is no surprise that there is enormous interest in Lider’s educational workshop, which is being held for the fourth time after three successfully conducted previous sessions.
See how the education went in our photo gallery.
