‘Marketing in Practice’ – What You Will Learn at Lider’s Education

Written by: Mato Rajić

As marketing evolves, so do digital trends that change our education, which must adapt year after year to new techniques, media, and tools. The biggest change is certainly in the application of artificial intelligence – which can assist you in implementation but can also hinder you if not used correctly.

The education will be held online and in person: the first two modules on March 4 and 5 via Zoom, and the third in person on March 6 at the Sheraton Hotel in Zagreb (Rovinj/Split/Dubrovnik hall on the first floor).

In our education, you will learn what has changed in the last few years and which trends dominate today. In addition to the application of AI tools, you will learn how to set up a campaign on Meta (Facebook/Instagram) or how to attract a user base to whom you will send newsletters (newsletter).

How will I become visible?

Using real examples, we will show how to become visible by utilizing various media and techniques. Although this education primarily deals with digital marketing, you will learn that it often needs to be combined with traditional platforms in practice.

How will I create content?

Yes, video is dominant, but how do you record video content so that the audience notices it? What is the best practice for creating videos, and why does a video that performs well on YouTube not have the same effect on TikTok? Blogs and text content are still important for your positioning on search engines and for attracting potential users. We will demonstrate all of this based on practical examples.

How will I measure the success of the campaign?

Without a goal, no marketing activity makes sense. How to properly set a goal and how to measure it, what tools are available, and are they free, etc.?

We won’t reveal everything now, but in the end, you will go through the entire marketing process yourself.

This education is not just a theoretical seminar but also an opportunity to gain concrete knowledge in three days that will enable you to achieve real results. Don’t wait for your competition to overtake you – sign up and make 2025 the year of your success!

All other information about the modules and lecturers can be found at the link.