Sporty at heart, compact in size, and Italian in style at first glance. The wait is over. Alfa Romeo has unveiled the new JUNIOR to the international press in Milan, at the historic headquarters of the Automobile Club Milano, in an unconventional manner and with a dual purpose: on one hand, to showcase the new stylistic language of Alfa Romeo; on the other hand, to reaffirm its deep and proud partnership with the city where Alfa Romeo was founded in 1910, as an example of the perfect balance between innovation and tradition, fundamental characteristics that connect the brand with its hometown.
The JUNIOR in the launch version ‘SPECIALE’ is an excellent choice for all Alfa fans and beyond, who have been waiting for the brand’s return to the compact car segment. To play a leading role, Alfa Romeo offers the sportiest and most exciting car to drive in its class, the only one that can impress former fans of the Giulietta and MiTo and attract a new generation of Alfa enthusiasts.
The JUNIOR is inclusive and offers everyone the opportunity to access a recognizable and attractive car. Its mission is to win over a new generation through a new design language. It remains unwavering in its inherent inclination towards a sporty spirit, a trait that has guided Alfa Romeo since 1910, with the idea of providing an appealing driving experience in everyday life.
In a segment filled with sporty versions derived from base models, the JUNIOR presents itself as a ‘cool’ and unique object, combining stunning style with the most advanced technology in terms of comfort, connectivity, and driving dynamics. Comfort is uncompromising, which is perhaps best demonstrated by the largest trunk among premium competitors (400 l). The JUNIOR is available in hybrid and electric versions, with no difference in aesthetics and equipment, as the only thing that matters is that it is 100% Alfa Romeo.
In the ‘IBRIDA’ configuration, the JUNIOR will be the first in the segment to offer a Q4 variant with all-wheel drive and automated electric drive to the rear wheels. In the ‘ELETTRICA’ version, it is available in two power variants, with 115 kW (156 HP) and a range of up to 410 km, and as the sportier VELOCE with 206 kW (280 HP), which best embodies the sporty DNA of the Alfa Romeo brand. The design features distinctive elements that create an immediate emotional connection. After all, Alfa Romeo has always been intended for those seeking a car that is not just a ‘means of transport’, but represents a kind of symbiosis between driver and car, a connection that can evoke ‘authentic emotions’.
Predestined to profoundly change the concept of sporty spirit in the largest segment in Europe, the new JUNIOR is based on a precisely defined desire to create a compact car, just over 4 meters long, with a completely new, contemporary sporty spirit that transcends mere performance and leads Alfa Romeo in a unique direction and ideal sporty positioning. Of course, this is a bold and ambitious goal, achievable only by a brand with over a century of sporting history, forged on racetracks as well as everyday roads. In short, the JUNIOR is a kind of ‘manual’ for the Italian brand, which has always been dedicated to providing pleasure through the senses, as for them, the car has been and remains an exciting product to be experienced with passion and involvement.
—
—
External Design
Alfa Romeo Centro Stile redefines design standards in the segment
Alfa Romeo is based on the perfect balance between functional beauty and unparalleled heritage, making it the embodiment of Italian style in the automotive world. The new JUNIOR is definitely no exception, as its compact dimensions – a length of 4.17 meters, a width of 1.78 m, and a height of 1.5 m – exude a unique and original approach from Alfa Romeo Centro Stile and modern Made in Italy design, typical of the brand and expressed in the balance of proportions, purity of lines, and attention to surface quality. Alfa Romeo stylists crafted this ‘skin’ with masterful care on the mechanical parts, completely distancing themselves from the concepts of cold rationality that are in vogue in this class, to breathe life into a playful and exciting design that is appealing at first glance. This creates a true emotional connection between the driver and the car, resulting in a strong desire to nurture it. The proportions are highlighted by stylistic features that refer to tradition, such as short overhangs, muscular fenders, and the iconic ‘cut-off tail’, a reference to the legendary Giulietta TZ. Behind the ‘simplicity’ of Italian style, especially in Alfa Romeo, lies one of the most complex creative processes in the industry – car design. The Alfa Romeo JUNIOR boasts a strong identity, composed of a limited number of features that include the legendary triangle, in the Leggenda and Progresso variants, perhaps the most famous and recognizable signature in the automotive world. Its strong personality is enhanced by the bold appearance of the front end, with ‘3+3’ daytime running and adaptive LED Matrix headlights. Finally, the style of Alfa Romeo is characterized by surface quality, which creates rich and harmonious reflections through clear volumetric contrasts.
—
—
Interior Design
‘Driver-oriented’ for an authentic and appealing driving experience
The same inspiration of pure sporty spirit can be found in the car’s interior, where attention to every detail is expressed in an original Italian way through the use of the finest materials and the placement of all controls within the driver’s reach, which is perhaps best demonstrated by the compact steering wheel that adapts to all driving styles. Above all, the instrument panel and its traditional ‘telescope’ design create that direct visual connection and motivate you to grasp the steering wheel, start the engine, and experience a unique driving experience. In the center, a standout feature is the fully digital 10.25-inch TFT display for accessing information about the car and driving as well as technology settings. In the center of the dashboard and oriented towards the driver is a 10.25-inch touchscreen, designed to work with widgets, graphical components designed for intuitive interaction with all features, which can be customized with quick and easy drag-and-drop gestures. Each user can create their own homepage, where each feature of the car is an app in itself. To further enhance the interior, the side air vents are shaped in the classic quadrifoglio style (four-leaf clover), a traditional symbol of Alfa Romeo’s sporty spirit. Finally, to attract attention and welcome the driver, Sabelt sports seats feature bolsters that wrap around the body, combining high mechanical resistance, perfect ergonomics, and structural lightness.
—
—
Comfort and Safety
JUNIOR comes out on top in its class. The most spacious trunk in the segment
Includes Level 2 autonomous driving
Choosing the JUNIOR model implies rejecting compromises among solutions that would detract from either the driver or their passengers. According to Alfa Romeo, comfort means making every journey simple, exceptionally pleasant, organized, and safe. And so, when you enter the passenger space, you immediately notice the meticulous attention to detail, high-quality upholstery, and the feeling of being enveloped in your comfort zone, with an emphasis on sporty nature and distinctly Italian quality. Despite its compact exterior dimensions, the JUNIOR boasts the largest trunk in its class (BEV) with a volume of up to 400 liters, available with hands-free technology. The JUNIOR also comes with exclusive features such as the practical ‘Alfa Romeo cable organizer’ compartment under the front hood, as a convenient place to store charging cables. To further enhance comfort, the JUNIOR offers a range of driver support features that assist with longitudinal and lateral vehicle control, enabling Level 2 autonomous driving. Together with 360° parking sensors and a 180° rear camera for monitoring the surrounding area, the car enables an innovative and practical semi-automatic parking system.
Finally, the JUNIOR also includes proximity access technology, for quick and easy unlocking and locking of your car by approaching or moving away from it, without the need for the user to take any additional action.
—
—
Driving Dynamics
JUNIOR provides the best driving dynamics in its class
Designed to have the lowest mass in the segment and optimal weight distribution, the JUNIOR enters the world of electric cars like a true Alfa Romeo. The team that coordinated the development of driving dynamics is the same one that developed the Giulia GTA at the Balocco testing center in the province of Vercelli, with a clear goal for the new JUNIOR to achieve the best road holding in its class, enabled by specific technical solutions: it has the most direct steering in the segment (steering ratio 14.6:1), specially calibrated to be exceptionally precise and to enhance its exceptional road holding quality. In the VELOCE version, it comes standard with a sports suspension lowered by 25 mm, front and rear stabilizers are specially tuned for sports to ensure quick turning with a high level of grip, the braking system features front discs larger than 380 mm with four-piston monoblock calipers, while the Torsen differential offers the best possible traction in all conditions. High-performance 20″ tires have also been specifically developed for electric vehicles and offer high levels of grip. All this forms the basis of a unique compact car with the pure, recognizable sporty spirit of Alfa Romeo.
