UniCredit Becomes Official Partner of Ferrari

UniCredit Group, which includes Zagrebačka banka, has become a premium partner of Ferrari. At UniCredit’s headquarters in Milan, the details of the multi-year premium partnership were presented by Andrea Orcel, CEO of UniCredit Group, and Benedetto Vigna, CEO of Ferrari. The partnership’s launch will be ceremoniously marked at a joint event of UniCredit with the Scuderia Ferrari HP F1 team in March this year in Milan, the home city of UniCredit, where the audience will also be able to enjoy, the group announced.

The partnership begins at a time when seven-time world champion Lewis Hamilton joins the Scuderia Ferrari HP F1 team, where he will team up with Charles Leclerc, a driver who came from the Scuderia Ferrari Driver Academy and one of the most impressive talents in the sport.

– At UniCredit, we are extremely proud to launch this significant partnership with an Italian brand that respects its proud heritage while being open to the world and the future. The multi-year partnership with Ferrari marks a new phase of collaboration, building a bridge between the worlds of finance and racing based on a strong, shared commitment: to provide the best experience for people in the right way. By working together, we will ensure high-quality financial solutions that empower clients and communities for progress, while providing Ferrari fans with the best possible experience of action, said Andrea Orcel, CEO of UniCredit Group.

Both companies place importance on top performance – Scuderia Ferrari HP on the track, and UniCredit through financial solutions that empower the progress of clients and the entire community, and the partners will also collaborate on developing new financial opportunities for Ferrari enthusiasts and other clients of the pan-European bank. With the support of UniCredit, the partnership opens unique opportunities for connecting with the global community through exclusive events and initiatives that showcase the synergy between two authentic Italian brands. Through this partnership, UniCredit will provide added value to its clients and stakeholders by offering them the opportunity to experience the unforgettable excitement of Formula 1 racing.

Additionally, both companies are equally committed to sustainability and inclusivity within their organizations. Ferrari is on track to achieve carbon neutrality by 2030 and is dedicated to the communities it serves, with a focus on education. UniCredit is strongly committed to creating sustainable value for its stakeholders through impactful initiatives and creating numerous partnerships with its clients to help them meet their sustainability goals, and through the Edu-Fund platform of the Foundation, UniCredit has allocated 14 million euros to combat educational poverty.

– We are thrilled to embark on this exciting partnership with UniCredit, a bank that embodies the same spirit of innovation and excellence that defines our brand. Together with them, we will celebrate our legacy and continue to redefine the boundaries of what is possible in the racing and financial world. This collaboration reflects our commitment to our clients, fans, and community, ensuring they are at the center of every initiative. Together, we look forward to a future filled with passion and top performance, added Benedetto Vigna, CEO of Ferrari.