Neda Zubović Mihaljević is affectionately referred to as a ‘visionary of safe parenting,’ and she truly is, as her regionally successful company, Mikoredra, specializes in the distribution of children’s equipment, focusing on brands whose core values are safety and quality, as well as the production of popular children’s ‘diapers’ under the domestic footwear brand Baobaby.
This intriguing entrepreneurial story of a mother of four and former investment banker began during her maternity leave when she wanted to buy the safest car seat for her child, which, as you might guess, was not available in the domestic market. How she managed to build a business during her maternity leave and expand it to eight regional markets was revealed to journalist and host Sandri Babić in a new episode of Lider’s podcast. She also shared what mothers from different markets like and buy, how she manages her time, what motivates her, which entrepreneurial and personal values she wants to pass on to her children, and what innovative business management means to her.
Don’t miss another inspiring episode of Lider’s podcast available on our website and YouTube channel, with short clips also available on TikTok, Instagram, YouTube, Facebook, or LinkedIn.
WATCH THE FULL EPISODE OF THE PODCAST:
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