Luka Juričinec (29), founder of Lumana and external collaborator at the Faculty of Economics in Zagreb, is one of the young business leaders who made it to Lider’s ’30 Under 30′ list this year, recognizing his work and contribution in the field of human resources. His story begins in his student days when he developed an interest in this area through university courses and early jobs.
– My interest in human resources developed during my student days, through jobs and courses at the university. I started to explore this field more deeply in my thesis. Finding my first desired job was not easy at all. I remember sending about 30 applications daily. I made a list of all IT companies and reached out to them one by one (either via emails or social media), hoping to get an opportunity even for volunteering. One day, everything aligned, and I got the chance to create HR processes in a startup, which was a crucial step in my career. That beginning was not simple, but hard work, enthusiasm, and continuous improvement became the driving forces of my professional journey. I was motivated to contribute to the development of human resources through innovative methods and digitalization, aware of how the quality of the work environment can benefit individuals and organizations – recalls Juričinec.
His professional path has been marked by research and innovations that have changed the way talent management is viewed. Among his most significant projects, he highlights the research ‘What Developers Want?’, which allowed him to better understand the needs of programmers as a target group for employment.
– Among my greatest successes, I would highlight the research ‘What Developers Want?’, which enabled me to gain a deeper understanding of the needs of programmers, who were our target talent group for employment. Additionally, I am proud of the digitalization and optimization of HR processes, external collaboration with the Faculty of Economics in Zagreb, as well as my contribution to the community through various projects and initiatives. One of the biggest challenges was proving seriousness and expertise despite my age. Another challenge was internal – working on my own security and self-confidence, especially when more experienced individuals suggest that something cannot be changed. However, thanks to the support of an environment that shares my ambitions, and my own focus on continuous improvement, I overcame those obstacles. Therefore, I would emphasize that it is most important to surround yourself with people who suit you because they reflect who we are – explains Juričinec.

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