Best Employer Brand Awards Held, A1 Hrvatska Wins Most Awards

The largest regional project in the field of employer branding gathered the best projects this year, with awards given based on activities conducted this year.

– We are particularly pleased with the growth in the number of applications each year, as well as the visible improvements in the quality of projects in the markets of our region. There is no doubt that we all face challenges in employee retention, and the most important tools for improvement lie in increasing employer attractiveness, working conditions, and development opportunities. Salary is, of course, extremely important, but it cannot and should not be the only reason for a successful working relationship between employees and employers – stated Vladimir Benić, founder of the Best Employer Brand Awards and advisor for employer brand management. During the program, a lecture was also held by a global strategist in employer branding from Universum, one of the most renowned global consulting agencies for employer branding. The lecture was delivered by Steve Ward, who conveyed key objectives in the context of current trends.

– Even research in Croatia indicates that building trust is high on the priorities of successful organizations. This means more open and transparent communication, authenticity, job security, and opportunities for development in an environment where colleagues and management will live and support such a culture. In addition, we use key tools – research that will help us define content relevant to our target groups and the use of internal resources to authentically present that content to future colleagues – Steve stated after the lecture.

The most awarded company this year is A1 Hrvatska, which also won the main Grand Prix Adria award for the best employer in the region. A1 Hrvatska achieved excellent results in the categories of Best Digital Communication, Best Activities Focused on Socially Responsible Projects, and Best Internal Communication Implementation. In addition, A1 Hrvatska also won the award for Best Employer Brand Team as well as the award for Best Employer in the Telecommunications Sector and Best Large Company, along with the Grand Prix Croatia.

According to the selection of the expert jury of the Best Employer Brand Awards Adria 2024. the following employers stood out: from the retail sector, dm-drogerie markt d.o.o., which won five awards: Best Employee Development Program, Best External Communication, Integration of Corporate and Employer Brand, and the award for the Retail Sector. Nataša Odak from dm-drogerie markt d.o.o. was also named Best Employer Brand Manager. Lidl Slovenija also stood out with modern and creative activities for which they were awarded the Grand Prix Slovenije; followed by NELT Grupa, which won the award in the FMCG sector and Grand Prix Srbije; MOL Grupa won the Grand Prix Mađarske and the award for Best Employer Branding Event, and Pivara Skopje also stood out, winning the Grand Prix Sj. Makedonije. Intellias won awards for Best Creative Activity and Best Small Company, Petrol won the award for Best Recruitment Campaign, and Infobip won the award for Best Student Program.

Zagrebačka banka won the award for the banking sector, Eleks for the IT sector, Grawe Hrvatska for the financial sector, MOL Grupa and INA for the technological sector, NELT Grupa for the FMCG sector, and the aforementioned A1 Hrvatska for the telecom sector and dm-drogerie markt d.o.o. for the retail sector.

An always interesting category is Progress in the Development and Implementation of Employer Brand Activities, and this year the winners are Hrvatski Telekom with their project focused on the application of artificial intelligence and the development of experts in that field.

The award for the best employee experience activity went to the Lidl Slovenija team for significant improvements in realistically presenting business functions and the overall experience of job candidates.

L’Oréal Adria achieved victory in the category of Best Well-being Program.

The expert jury this year consisted of: Aleksandra Kregar, Jelena Jelušić, Mirna Koričan Lajtman, Jelena Mucić, and Vladimir Benić.

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Expert jury: Aleksandra Kregar, Jelena Mucić, Vladimir Benić, Mirna Koričan Lajtman, Jelena Jelušić

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List of all winners by category:

Best Employer Brand Manager: Nataša Odak, dm-drogerie markt d.o.o.

Best Employer Brand Team: A1 Hrvatska

Best Employee Development Program: dm-drogerie markt d.o.o.

Best Internal Communication of Employer Brand: A1 Hrvatska

Best Employer Brand Activity Focused on CSR: A1 Hrvatska

Best Employer Brand Event: MOL Grupa

Best Recruitment Campaign: Petrol

Best Creative Activity: Intellias

Progress in the Development and Implementation of Employer Brand Activities: Hrvatski Telekom

Innovative Employer Brand Activity: Hrvatski Telekom

Best Digital Communication of Employer Brand: A1 Hrvatska

Best Employee Experience Activity: Lidl Slovenija

Best External Communication of Employer Brand: dm-drogerie markt d.o.o.

Best Employer Brand Activity – Student Programs: Infobip

Best Connection of Employer Brand and Corporate Brand: dm-drogerie markt d.o.o.

Best Employer Brand Well-being Program: L’Oréal Adria

Best Employer Brand – Large Companies: A1 Hrvatska

Best Employer Brand – Small Companies: Intellias

Best Employer Brand – Financial Sector: Grawe Hrvatska

Best Employer Brand – IT Sector: Eleks

Best Employer Brand – Technological Sector: MOL Grupa & INA

Best Employer Brand – FMCG Sector: NELT Group

Best Employer Brand – Telecom Sector: A1 Hrvatska

Best Employer Brand – Retail Sector: dm-drogerie markt d.o.o.

Best Employer Brand – Banking Sector: Zagrebačka banka

Grand Prix Serbia: NELT Group

Grand Prix Slovenia: Lidl Slovenija

Grand Prix North Macedonia: Pivara Skopje

Grand Prix Croatia: A1 Hrvatska

Grand Prix Hungary: MOL Grupa

Grand Prix Adria: A1 Hrvatska