The current Citroën vision is focused on transforming mobility through affordable, sustainable, and innovative cars, responding to key global trends in the automotive industry. Citroën focuses on creating vehicles that are environmentally friendly, easy to drive, and aligned with the everyday needs of its users. Hrvoje Grbac, Director of Citroën and DS Automobiles, shared insights on how to implement this ambitious vision and what innovations are being prepared for the Croatian market.
How does Citroën’s vision fit into global trends in the automotive industry?
– One of the main directions is electrification – Citroën is heavily investing in the development of electric and hybrid models, such as the Citroën ë-C3 and ë-C3 Aircross, to reduce emissions and enable more economical driving in urban environments. The goal is for electric mobility to become accessible and practical for a wide range of customers, thus joining the trend of green transition in the automotive industry. In addition to electrification, Citroën emphasizes the comfort and ergonomics of its vehicles, following the trend of user-centric design, where the experience of the driver and passengers is at the forefront. The models are designed to provide exceptional comfort – from the suspension to the innovative seat design – which is particularly important at a time when more people are turning to cars as personal spaces, whether for daily commutes or longer journeys.
How is the brand positioned in the local market and what are the innovations in the range?
– Citroën has a recognizable image in the Croatian market, most often associated with comfort, innovative design, and affordability. The brand is traditionally popular among drivers seeking comfortable and economical vehicles, and the new models increasingly emphasize French design, technology, and accessibility. Key points related to Citroën’s position and current range in Croatia are price accessibility, focus on comfort and design, and electrification. Citroën plans to renew its entire range of passenger and light commercial vehicles (LCV) from spring 2024 to the end of 2025. This renewal has begun with the redesign and modernization of the entire LCV range, including popular models like the Berlingo.
After the LCV segment, Citroën is bringing a series of innovations to its passenger range.
– The long-awaited new Citroën C3 arrives after the commercial range, bringing a refreshed design and upgraded technologies in the urban compact. This model will be key for the segment of affordable urban vehicles, with possibilities for electrification. The renewal of the Citroën range continues with the new C3 Aircross model, which will offer modern design and additional conveniences for drivers in search of an urban crossover. The Citroën C4 and C4 X bring technological and design improvements, and they also come in an electric version targeting drivers in urban areas. By the end of 2025, Citroën plans to launch an entirely new C5 Aircross, which will offer the latest features in comfort, safety, and technology, rounding out the renewal of the entire range. This model will be positioned as the leading SUV in Citroën’s offering, with hybrid and electric options.
