(30 Under 30) Marko Stjepanek: I Want to Become Recognizable in the IT Market Through Specialization

Supporting the entrepreneurial spirit among young people is crucial for a brighter future. To further support them in Lider, we decided, after four years, to list thirty entrepreneurs under thirty years of age for the second time, who deserve attention. This initiative recognizes those who are not afraid to take risks, who change the sectors in which they operate with bold ideas, and inspire others by their example.

Some of the lucky winners on the list have been leading a successful entrepreneurial story for years, some we repeated from the previous list because they should not be forgotten and because their business results deserve praise, but we are sure that each of them brings innovations worth paying attention to.

One of the 30 promising young entrepreneurs is Marko Stjepanek, the owner and founder of the IT company BitHoot, which develops personalized digital solutions.

– Besides IT, I have always been interested in economics. In my previous company, besides being a programmer, I also worked for a while as a Pre-Sales Engineer, where I had the opportunity to combine technical skills with a sales approach. The role involved collaborating with clients on defining projects, selecting technologies and tools, which further sparked my interest. I realized that I found the whole concept interesting. At that time, I got the opportunity to work as a contractor for foreign clients. I decided to step out of my comfort zone, quit a great company with excellent colleagues to focus on my own ambitions – this young entrepreneur told Lider.

He also added that it was indeed a challenging step because leaving stability behind and venturing into the unknown is not easy. As he claims, the phase of creating the visual identity for BitHoot, which involved several branding experts, was particularly demanding.

– The name BitHoot was created as a combination of the word ‘Bit’, the basic unit of information in computing, and ‘Hoot’, the sound of an owl, as the owl symbolizes wisdom. Therefore, the owl is the company logo, creating a recognizable identity – explains Stjepanek, adding that there were also challenges with initial funding, so he had to invest his own resources in equipment and tools.

– In the competitive IT market, finding clients as a young company posed an additional challenge, given the high saturation of that sector in the last two to three years. In these conditions, we had to establish contacts with previous satisfied clients and rely on recommendations. As a key achievement, I would highlight the successful long-term cooperation with one regular client, as well as new ones with whom we are in the process of collaboration – says Stjepanek, who plans further hiring and expanding the client base in the next five years.

– Long-term, the goal is to develop our own product and become recognizable in the market through specialization in certain sectors – concludes the founder of BitHoot.

To find out who else made it to the list of 30 Under 30, check out the printed and digital edition of Lider.

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The article is available in printed
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