Collaboration Between Vindija and Polleo Sport: Developed ‘z bregov Polleo Whey Protein, a Drink Enriched with Whey Protein

The growth of the fitness industry and the trends it sets in the market contribute to various innovations in the sports nutrition segment, including in the form of RTD (ready to drink) beverages. The demand for quick, on the go nutritionally rich solutions has been steadily increasing over the past few years. Moreover, dairy protein products have become mainstream and are entering the shopping carts of consumers who are not necessarily athletes. Awareness of the importance of proper nutrition is increasingly awakening.

Driven by the idea of developing a drink enriched with whey protein, Polleo Sport and Vindija have spent the last two years developing a product that will satisfy the needs of professional athletes with its composition, as well as the taste buds of the wider public. The result of this collaboration is ‘z bregov Polleo Whey Protein.

Never Easier to Achieve Your Goals

Nutritional trends in recent years have increasingly emphasized the importance of protein as a key ingredient in a balanced diet, leading to the development of a wide range of protein-enriched products. Proteins are no longer reserved only for athletes; they are becoming an integral part of the daily diet of all those who want to improve their health and lifestyle.

– Vindija has always been an innovator and leader in developing new trends, and we were among the first in Croatia and the region to launch protein-enriched products on the market. We continuously set high standards of quality and innovation, adapting to the demands of modern consumers. The ‘z bregov Protein brand is now the market leader in the category of dairy protein products, and our assortment is continuously expanding to meet the needs of consumers leading an active and healthy life – stated Vindija.

Details Make the Difference

In collaboration with Polleo Sport, Vindija has created dairy drinks enriched with whey proteins – high-value whey proteins that are, thanks to their high nutritional values, the right choice for optimal exercise results and faster recovery after training when the body particularly needs proteins for muscle building and recovery.

In addition to being rich in protein, ‘z bregov Polleo Whey Protein contains less sugar compared to existing products on the market, is low in fat, and is lactose-free. It is available in two flavors that satisfy different consumer tastes – chocolate, with a rich and intense flavor that provides a perfect treat after a hard day or workout, and vanilla, with a light and refreshing taste, ideal for everyday consumption. This protein-enriched drink is a perfect choice for everyone, from active individuals to those looking to enhance their diet and enjoy delicious beverages.

The Best of Both Worlds

– Cobranding collaborations are chosen exclusively with partners who share the same values as us, which is why we are extremely proud that Vindija chose Polleo Sport for this type of collaboration. We are pleased to see how a traditional company like Vindija positively responds to changes and meets market trends. At Polleo Sport, we always strive to offer innovative products that enhance our customers’ lifestyles. The development of ‘z bregov Polleo Whey Protein was a wonderful process, and we can’t wait to see how the market will accept it – emphasized Virna Pukšec from Polleo Sport.

‘z bregov Polleo Whey Protein has been available since October in most retail chains such as Konzum, Plodine, Spar, Studenac, and many others, as well as at all sales points of Polleo Sport. One thing is for sure, an innovative drink that brings the best from the world of fitness and nutrition has arrived on the market.