Home / Business and Politics / HoReCa Adria 2024: The largest fair of professional equipment for hotels, restaurants, and tourism in Zagreb from October 24 to 26!

HoReCa Adria 2024: The largest fair of professional equipment for hotels, restaurants, and tourism in Zagreb from October 24 to 26!

At the fair, more than 250 exhibitors from Croatia and Europe will present leading brands and the latest trends in equipping hotels, restaurants, camps, and holiday homes. Visitors will have the opportunity to get acquainted with exclusive product and technology premieres that enable sustainable business and enhance service quality, and the exhibition program includes professional equipment, small inventory, furniture for indoor and outdoor spaces, decorations, materials for decoration, hygiene maintenance tools and equipment, swimming pools and pool technology, and reservation systems.

Conference program and exclusive masterclasses

This year’s fair brings a rich conference program with more than 30 lectures and panels. Among them, interior designer Boris Ružić stands out, who will open the conference as a keynote speaker, discussing the importance of connecting tradition and modern design in tourist facilities.

There is also a panel on pet-friendly tourism offerings, as well as a particularly important panel on employment in tourism, where challenges and potential solutions will be discussed. Hoteliers and restaurateurs, who face employment challenges year after year, will receive useful advice on how to better prepare for the upcoming season. The program also includes lectures on digital marketing, cybersecurity, and trends in gastronomy and hospitality.

For those looking to further enhance their skills, exclusive masterclasses have been organized. Along with workshops on pizza dough preparation led by world champion and one of the greatest authorities on pizza, Graziano Bertuzzo, there is also a unique masterclass on squid, where participants will have the opportunity to taste different types of squid available on the Croatian market and learn more about their specifics.

Exciting competitions: Croatia Open Pizza Cup and Crush the Rush

Visitors will have the opportunity to follow two dynamic competitions. The Croatia Open Pizza Cup takes place on Thursday, October 24, gathering the best pizzaioli from Croatia, who compete for a place at the World Pizzaiolo Championship 2025 in Parma, Italy. Pizzaioli will showcase their skills in creativity and technical knowledge before expert judges.

On Friday, October 25, an adrenaline-fueled barista competition, Crush the Rush, will take place, where teams of baristas will compete in speed, precision, and teamwork. Teams from leading Croatian hotel companies have already announced their participation, and those who successfully overcome the challenges and deliver drinks to the judges faster than their opponents will win valuable prizes and deserved recognition within the barista community.

Tickets and fair partners

Entry to the HoReCa Adria fair is free for business visitors, with mandatory registration via the official website horeca-adria.com, where visitors can find a detailed list of exhibitors, a schedule of lectures and masterclasses, and an interactive map of the fair.

The general sponsor of the fair is Metro, while sponsors and partners include the Croatian Chamber of Trades and Crafts, the Zagreb City Tourist Board, and Hug & Punch. Partners in organizing the conference program are Place2GO, Kontra, A1, Bijeli svijet, Posao u turizmu, Istratech, Boogie Lab, Metro, and Marikomerc.