Home / Business and Politics / Domagoj Cvetko (Bloom Technologies): The Strength is in Our Own Technologies, Therefore We Invest Heavily in the Research Department

Domagoj Cvetko (Bloom Technologies): The Strength is in Our Own Technologies, Therefore We Invest Heavily in the Research Department

For survival in the market, companies like Bloom Technologies must have their own research and development department that continuously monitors market trends and customer needs and adapts their products accordingly. In the case of Bloom Technologies, production that can keep up with all changes in products, quickly adopt them, and start producing in the most economical way possible is also important. With such a business approach and its offer of solutions for professional ambient cooling and household cooling, the company from Trnovec Bartolovečki near Varaždin is present in the entire European market, and from this year also in the United States.

The products are actually used worldwide as Bloom Technologies places them on the global market through distributors, emphasized Domagoj Cvetko, CEO of Bloom Technologies and director of Oprema Micro Matic. Bloom Technologies is, in fact, a subsidiary of the Ludbreg-based Oprema, whose board member is Tomislav Cvetko, Domagoj Cvetko’s father, and which produces flow coolers for the brewing industry. Since April, Oprema has become part of Danish Micro Matic, the world’s leading manufacturer of solutions in the brewing industry, and the Matić family has remained the owner of Oprema Micro Matic and Bloom Technologies. Over the past ten years, the Cvetko family has received various inquiries from their competitors and customers to join their portfolio, but they avoided that solution until two years ago when they realized that entering a larger company was necessary. At that time, the criterion was that it was a family business, not an investment fund, which is exactly what Micro Matic was as one of their largest customers.

– Micro Matic lacked our product to complete the range of products it has for the beverage and beer industry. Micro Matic insisted that the management and the entire business remain the same while further expanding the business in synergy with Micro Matic, which we also wanted, states Cvetko.

Oprema has its roots in 1945, it received that name in 1963, and in 1976 it launched a program for hospitality equipment after machining, producing equipment for confectionery, laundries, and agricultural machinery. Two years later, an independent production facility for the production of beer tapping and cooling devices was established, and in 1986, the research and development department began working on its products. The company was privatized in 1992, developed production, and expanded, and in 2003 it founded Oprema Intercom, which was renamed Bloom Technologies in 2023. Oprema employs about two hundred people, last year it generated 24.98 million euros in revenue, which is 10.36 percent more than in 2022. Its net profit grew by 171.25 percent, reaching 1.09 million euros. With 49 employees, Bloom Technologies recorded 3.97 million euros in revenue last year and a net profit of 134,319 euros.

– Due to the need for ambient cooling, Oprema decided to build a subsidiary in the former Free Zone Varaždin. This way, all the advantages of the free zone were utilized, and Oprema continues to develop in the direction of flow beer coolers, while Bloom Technologies develops ambient devices. Since Bloom offers devices for professional use, our end users come from the HoReCa world (hotels, restaurants, cafes), but also from medicine, pharmacy, laboratories, industry, or households. Most of the total revenue comes precisely from HoReCa products, and at this moment we do not offer services but only finished products. With the offer of products for the HoReCa channel, we want to conquer the United Kingdom and Africa in the next two years. Since we only started seriously selling products intended for medicine and pharmacy this year, in the next few years we want to create a brand in Europe. Once that develops sufficiently, we will move on to America, expects Cvetko, who has been employed at Oprema since 2009.

Read the entire entrepreneurial story of Domagoj Cvetko and Bloom Technologies in the new issue of the printed and digital Lider.