In the editorial office of Lider, we suffer from a collective allergy to the summer counting of every tourist. This is not due to an unwillingness towards tourism, which is an absolutely indispensable element for the success of the Croatian economy. The problem is that the media have long swallowed the cuckoo’s egg of tourism that politics has served them as a crucial factor, if not for the survival of the state, then at least as a key to surviving the winter. The thesis is that we will retain wages and employment during the winter only if we earn enough in the summer. And so Croatia has been trembling for decades, even before ‘Game of Thrones’, under the slogan of R. R. Martin: Winter is coming! Indeed, winter is coming, so what?
Trucks More Powerful Than Tourism
Due to such a perception of all-powerful tourism, we have started counting trucks that are being exported from Croatian companies on the Lider portal. These trucks carried goods worth almost sixty percent more than the total tourist revenue to other countries last year.
The hundred exporters on the ranking list achieved 4.3 billion euros in net exports last year, while all other entrepreneurs barely exceeded positive zero in foreign trade – only 182 million euros. In other words, the top hundred account for 96 percent of Croatia’s net exports!
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— Samoborska Klimaoprema is the largest commodity net exporter with 169 million euros, and only five other companies achieved a foreign trade surplus greater than one hundred million euros: four Zagreb companies – CE-ZA-R (159 million euros), Pliva Hrvatska (157 million euros), Končar – DST (133 million euros), and Vertiv Croatia (132 million euros) – and Bugatti Rimac (127 million euros) from Sveta Nedelja.
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