Home / Business and Politics / The Second HR. Weekend Enthralls the Leading Regional Experts in Human Resources

The Second HR. Weekend Enthralls the Leading Regional Experts in Human Resources

During a lecture sponsored by Algebra Business School titled Making The Good Life a More Central Part of Work (and Beyond): Lessons from the Longest Study of Happiness, one of the most important questions was posed: is there a universal recipe for happiness? Clinical psychologist Dr. Marc Schulz presented the results of the longest longitudinal study on happiness in the world, which began at Harvard in 1938. The key finding of this research was that quality relationships—friendships, romantic relationships, family, and ultimately relationships with colleagues—are crucial for a meaningful and fulfilling life. The research also demonstrated that participants who had close and quality relationships recovered more quickly from physical injuries and had better mental stability, while loneliness was associated with greater health difficulties and increased absenteeism from work.

Speaking about inclusion and belonging, CBS Sports Vice President for Workplace Culture and Diversity Initiatives Ndidi Massay, in a one-on-one discussion with Mirta Pađan Lee titled DEI in US Sports Media, sponsored by SD Worx, emphasized that the feeling of belonging contributes to better employee engagement, motivation, and productivity, which is an area where ‘we can always improve.’ Her main goals include building a more diverse workforce, with greater diversity at higher levels that includes people of different nationalities, more women of all races, more persons with disabilities, and LGBTQ+ employees. Since taking on her role, she has been on a sort of tour aimed at encouraging honest conversations about bias, privilege, and belonging. ‘In sports, it is important for fans, players, managers, and the entire community to feel a sense of belonging. Belonging is more than just HR and corporate social responsibility,’ she emphasized. Unlike belonging, which can be harder to measure as it is based on personal impressions, inclusion can be clearly assessed. How many women are in sports, how many sponsors a particular sport has, whether a sport is reserved only for the chosen few—only for the wealthy or only for whites—the statistics are clear.

Among employees, always relevant topics: home-work balance and salary transparency

What is the future of work and how are organizations adapting to new models, and what are the responses to this new reality, and how are employees and organizations coping with it, were revealed to us by Mplus and Manpower Croatia, sister companies within the BOSQAR INVEST group. A survey conducted on a sample of 10,770 respondents across more than 15 different industries confirmed that the preferred working model among respondents is the hybrid model, followed by fluid work, and finally office work. Another interesting piece of data from this panel is that 63 percent of respondents prefer less financial compensation if it means greater work fluidity. What large companies like Span and INA Group think about the flexibility of work models was shared by Tome Barić, HR Director of INA Group, and Ana Visković, HR Development Manager. They agreed that they support flexibility that does not have to be solely remote work, but it is essential that the work is completed by the end of the day and that employees remain productive.

One of the most controversial topics was salary transparency. At the beginning of the panel ‘Imagine all the people… Know your salary’, the audience revealed through interactive voting that 57% support the idea of transparent salaries, although only 9% of companies practice it. Andrea Jurčević from Aircash emphasized that transparency is key to building trust within the company, while Mario Komljenović from Pliva pointed out that managers will benefit the most from transparent systems, as they will ‘shift difficult decisions onto the system.’

When the Heat is Not Just from Work

Menopause is a natural biological process, but the question is whether society treats it as a shared concern or solely as a ‘women’s issue’? On the panel ‘Employee Satisfaction from Perimenopause to Postmenopause’, clinical psychologist Branka Bartolić, neurologist Goran Ivkić, and HR manager at Hattrick PSK Petra Grubišić discussed how hormonal imbalance during perimenopause and menopause affects many women, especially those who are still active in the labor market. Ivkić humorously explained the differences between the stages of menopause, while Bartolić emphasized the importance of educating employers and colleagues about the symptoms women experience, such as hot flashes, migraines, anxiety, and depression. The panelists agreed that it is crucial to adapt working conditions and offer support so that women can work in a way that is comfortable and healthy for them.

HR as a Key Strategic Partner

One of the most dynamic panels was ‘What Does Management Really Want from Its HR Department?’, where the theme of partnership between HR and management dominated the discussion. Anita Letica from Philip Morris Zagreb emphasized that HR not only needs to have a seat ‘at the table’, but must be a key strategic partner. ‘HR must anticipate what will happen and be ready for the unpredictable,’ commented Hrvoje Josip Balen from Algebra. Tomislav Car from Productive highlighted the importance of balancing support for employees with an objective assessment of business needs. ‘HR must not be a union, but neither should it be overly inclined towards management—balance is crucial.’

How to define who we are as an organization? On the panel ‘Corporate Identity – (Self)Discovery and Acceptance’ dedicated to corporate identity, experts Milena Dolenc, Slađana Milenković, and Ana Zrinski Smoljo discussed. The key of the discussion was about how leaders play a crucial role in shaping the company’s identity, but also how important it is to involve all employees in that process. The panelists emphasized that corporate identity must reflect the core values of the company, and the key factors for successfully shaping identity are authenticity, collaboration between departments, and transparent communication.

How Much Does AI Change the Way We Work?

Artificial intelligence is drastically changing the way we work, and Nataša Bišćan Filipović from Boston Consulting Group reflected on these changes at the panel Making Work Work in the Age of AI. An interesting moment was when she highlighted the fact that 39% of people in the region use AI tools like ChatGPT daily, while only 5% of employees fear that AI will replace them. ‘In EU countries, employees are more relaxed, but perhaps that is why they invest less in learning about new tools,’ commented Bišćan Filipović. However, she also pointed out that priorities are changing—more and more employees are seeking a balance between work and private life. Burnout was also a topic of discussion, emphasizing how the pandemic blurred the lines between work and private life, leading to a more frequent occurrence of exhaustion.

The second edition of HR.Weekend concluded with inspiring conversations and concrete guidelines leading towards the creation of better working environments for all. Given all that was heard and learned, one thing is certain—we are already eagerly awaiting the third HR.Weekend next year!

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