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Lorenzo Mayol: We will launch an initiative for the return of the Croatian diaspora to the country to work for the Glovo platform

Lorenzo Mayol, the director of Glovo Croatia, has been in our country for only half a year, and when he first heard that he would be working here, he was very excited because, as he says, Croatia is known for its beauty, rich culture, and hospitable people. This is what welcomed him, and for Lider’s series on foreign managers, he answered several questions about the business climate in our country, but also revealed an unexpected initiative.

How would you describe the business environment in Croatia compared to the countries where you have previously worked and lived?

– The business environment in Croatia has its specificities that make it unique. Having worked across America, Europe, and Africa, I noticed that here, compared to other countries, there is a particularly strong emphasis on personal relationships and trust. These elements are key to creating long-term business cooperation. Croatia has a highly educated and exceptionally talented workforce and developed infrastructure. At Glovo, with the right team and approach, we continuously turn all challenges into opportunities for growth.

What are the biggest advantages and challenges of doing business in Croatia?

– The biggest advantage of doing business in Croatia is certainly the talented workforce and the strategic position of the country in Europe. Croatia is a bridge between Central Europe and the Adriatic, which opens up numerous opportunities. The challenges mainly relate to the labor shortage for certain types of jobs. However, I believe that every challenge carries an opportunity, so we will soon launch an initiative aimed at encouraging the return of the Croatian diaspora to the country, offering them the chance to join Glovo teams or its partners.

How do you assess the work ethic and professionalism of Croatian employees?

– The work ethic in Croatia is at a high level, and employees are dedicated, responsible, and skilled in their fields. At Glovo, I have the opportunity to work with many talented professionals who have proven they can handle complex tasks and come up with innovative solutions. I consider our talented team to be our greatest asset. We invest in top employees whose goal is to raise the bar, empower each other, and help their colleagues reach their full potential. One thing that defines our employees is that they take the initiative to exceed their responsibilities.

Have you noticed differences in management style and business culture in Croatia compared to other countries where you have worked?

– Every country has its specificities in management style and business culture. As I mentioned earlier, in Croatia, I noticed a strong emphasis on personal relationships and trust within teams, which is very important for long-term success. Compared to some other countries, there may be a greater tendency towards a more conservative approach to decision-making, but this is often compensated by the creativity and flexibility of the teams.

What are your favorite things about Croatia outside of the business environment (e.g., food, nature, culture)?

– It is hard to choose just one thing because Croatia has so much to offer. The beautiful coast and natural beauty are breathtaking. The food is fantastic — I love Croatian cuisine, especially fresh seafood and local specialties. I am also fascinated by the rich cultural heritage and diverse traditions that each region brings.

Are there any aspects of Croatian culture or daily life that you had to particularly adapt to?

– The adaptation has been mostly positive, but I certainly had to learn to appreciate the importance of personal connections and networks in business, which may be less emphasized in some other cultures. Additionally, I had to get used to the specific pace of life, where a balance between work and private life is highly valued, which is a great refreshment. I even took private Croatian language lessons to better connect with the local culture, and although it is quite challenging, I have not given up yet.

What do you think about the quality of life in Croatia compared to other countries where you have lived?

– The quality of life in Croatia is exceptional, with one of the highest living standards in all of Europe, very similar to Spain. The country is very safe, easy to navigate, and incredibly hospitable. The proximity to natural beauty and recreational opportunities also contributes to a high degree of overall satisfaction, making Croatia truly a pleasant place to live.

Have you encountered any specific challenges regarding regulations and laws when doing business in Croatia?

– Croatia was one of the first countries in Europe to regulate platform work, and we were part of a painstaking process of defining formal mechanics to respond to business needs, customer needs, and government requirements. This required a significant amount of resources invested in defining and implementing, which we did in good faith.

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