The first of three TikTok education sessions organized by Lider this autumn took place today at the Wespa Spaces in Zagreb, where participants discovered how brands can go viral on this fastest-growing and most influential social network of today.
The moderator of the education, Marijan Palić, a marketing expert and consultant, introduced participants to the exciting world of TikTok advertising where creativity and authenticity stand out in front of billions of users. He demonstrated how brands use various advertising formats on TikTok to achieve impressive results.
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Since July of this year, advertising on TikTok has become essential for anyone looking to stay ahead of the competition. Today, it is increasingly difficult to gain followers as the audience has become very selective about the content they follow. On the other hand, it is currently easy to achieve a large number of views, followers, and sales on TikTok.
