Choosing a name for a company and/or brand is one of the first and most important business decisions, if not the most important, for every founder at the beginning of their entrepreneurial journey, which inevitably determines the direction of the business, and in some specific cases can also affect its (un)success. How have certain Croatian entrepreneurs chosen names for their companies and brands, what legal aspects should be considered when registering a company and a name, which names are ‘in’ in today’s digital age, and what to do when the time comes for renaming and rebranding? Answers on how to come up with a good name for your business are presented in the new Lider.
Regardless of high prices, a large occupancy rate was recorded this tourist season in facilities that are continuously invested in, especially those of high category. The winners of this season are hotels and camps with the most expensive accommodation. Commercial properties for short-term rental remained half-empty, trying to achieve prices that the market clearly does not accept.
The chances are slim that the head of the executive authority would dare to embark on cleaning the ‘stables of Augias’. For serious reform of institutions, Plenković would have to dismantle a system that has been built over thirty years. In which key roles at all levels are held by members of the party whose president he is. A classic example of ‘catch-22’, writes Miodrag Šajatović, editor-in-chief of Lider, in ‘Ekonomalijama’.
