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Global Smartphone Market Grew Eight Percent in the Second Quarter, Further Growth Predicted Due to AI

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According to the latest research by Counterpoint, in the second quarter of this year, the global smartphone market, as well as sales revenues, grew by eight percent year-on-year. Almost all regions are recording growth, thanks to improved consumer sentiment and macroeconomic conditions. This is the third consecutive quarter that the global smartphone market has recorded growth.

– Smartphone shipments recorded strong growth as key regions continued their recovery. The Caribbean and Latin America emerged as the fastest-growing region as Chinese manufacturers continued their aggressive penetration supported by increased demand in smaller markets in the region. Europe and Asia are also recording growth. Consumer sentiment has improved in many European markets, which is reflected in the growth of smartphone shipments in the region, especially in Western Europe, which grew faster than Central and Eastern Europe. The Middle East and Africa also recorded single-digit growth due to a more favorable economic environment and increasing pressure from Chinese manufacturers. However, India is experiencing a decline – comments Senior Analyst at Counterpoint Prachir Singh.

Samsung Leads in Global Shipments

Regarding the companies themselves, Apple achieved five percent higher revenues while its share of the global market was 42 percent. Samsung’s revenues also grew by five percent year-on-year, while Xiaomi achieved the fastest growth, recording a revenue increase of 32 percent year-on-year and a smartphone shipment growth of 27.4 percent, capturing a 14.8 percent share of the global market.

Samsung led in global smartphone shipments during the quarter, driven by strong performance from the Galaxy A series, as well as the ongoing momentum of the Galaxy S24 series. According to the latest Counterpoint report, Samsung occupied five spots among the ten best-selling smartphones. For Xiaomi, the Middle East and Africa and Latin America were the main drivers of growth, while it also gained momentum in its traditional markets such as China, India, and key APAC countries. Global shipments of Huawei smartphones grew by 49 percent in the second quarter, reaching record levels, and the company also achieved growth in its domestic Chinese market.

– In terms of exports, we see a gradual recovery of the global smartphone market, which is expected to grow in the coming quarters due to the rise of artificial intelligence. Generative artificial intelligence is revolutionizing smartphones, and thanks to it, we estimate an 18 percent growth in total phone shipments by the end of 2024 – concluded Tarun Pathak, Director of Research at Counterpoint.